Content Strategist
Job Summary
Job Description
6 skills required
Job Details
About Bazaarvoice
At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.
The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.
Our brand promise : closing the gap between brands and consumers.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.
It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
A Content Strategist who will be pivotal in shaping and executing our overarching content strategy to support global brand and demand campaigns effectively. The ideal candidate will excel in analyzing market trends and dynamics, understanding target audience pain points, and aligning content initiatives with business objectives. And a strategic thinker passionate about content management and driving engagement through compelling narratives.
What You'll Be Doing:
- Content Strategy Execution: Plan, create, edit, and optimize digital and physical content to align with brand identity and demand generation campaigns. Work with the Content Manager on content planning management.
- Strategy Development: Develop and implement a cohesive content strategy that supports brand building, demand generation, and advocacy initiatives.
- Messaging and Brand Voice: Define key messages and maintain a consistent brand voice across all external communications.
- Content and Channel Optimization: Identify content and channel gaps and opportunities to enhance the content strategy and maximize reach and impact.
- Engagement and Conversion: Drive engagement and conversions by implementing compelling calls-to-action and aligning content with campaign objectives.
- Performance Assessment: Assess the effectiveness of existing content assets and identify optimal distribution channels for maximum impact.
- Performance Measurement: Define relevant key performance indicators (KPIs), measure content performance, and provide actionable insights through comprehensive reporting.
- Stakeholder Collaboration: Conduct stakeholder interviews and devise primary and secondary studies to inform content strategy and development.
- Product Marketing Coordination: Work closely with Product Marketing (PMK) to share updates on competitors and personas and inform content strategy adjustments.
- Content Repurposing: Develop a systematic approach to repurpose and refresh existing content assets, maximizing their lifespan and value.
- Industry Trends and Competitor Analysis: Stay updated on industry trends and competitor Go-to-Market (GTM) strategies to refine and adapt the content strategy continuously.
- Research: Conduct comprehensive research to create engaging, informative, and actionable content that captivates target audiences.
- Collaboration and Engagement: Leverage diverse expertise and perspectives to foster collaboration and engagement within the content creator/contributor ecosystem or community.
Who You Are:
- 5-7 years of proven experience in content writing, content/creative management or a related field, preferably in a B2B environment.
- Strong project management skills with the ability to oversee multiple projects simultaneously.
- Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.
- Ability to think strategically and align content efforts with overall business objectives.
- A passion for storytelling and creating content narratives that resonate with audiences.
- Strong analytical skills to assess content performance and make data-driven decisions.
- Familiarity with SEO best practices and content optimization techniques is desired.
- Flexibility to adapt to changing priorities and market dynamics.
#LI-Hybrid
#LI-RJ1
Why join Bazaarvoice?
Customer is key
We see our own success through our customers’ outcomes.
We approach every situation with a customer first mindset.
Transparency & Integrity Builds Trust
We believe in the power of authentic feedback because it’s in our DNA.
We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
Passionate Pursuit of Performance
Our energy is contagious, because we hire for passion, drive & curiosity.
We love what we do, and because we’re laser focused on our mission.
Innovation over Imitation
We seek to innovate as we are not content with the status quo.
We embrace agility and experimentation as an advantage.
Stronger Together
We bring our whole selves to the mission and find value in diverse perspectives.
We champion what’s best for Bazaarvoice before individuals or teams.
As a stronger company we build a stronger community.
Commitment to diversity and inclusion
Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.
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