Social Media Manager
Job Summary
Job Description
- Social Media Mgmt
- Content Creation
- Growth Hacking
- Copywriting Skills
- Video Creation
- Chess Knowledge
- Gaming Expertise
- SEO Best Practices
- Token Incentives
- Flat Company Structure
2 skills required
Job Details
Responsibilities:
- Actively manage and grow Anichess’ presence on X (formerly Twitter), Instagram, YouTube, and other relevant social media channels.
- Interact with followers, respond to comments, and manage DMs to build a strong community and increase engagement.
- Create high-quality content including posts, stories, and visuals such as GIFs, memes, and gameplay video recordings.
- Develop and maintain a content calendar to ensure consistent and timely posting.
- Collaborate with the design team to produce visually appealing and on-brand content.
- Implement growth hacking strategies to rapidly increase user base and engagement.
- Experiment with various tactics such as viral marketing, referral programs, and influencer partnerships.
- Analyze data to identify high-impact opportunities for growth and optimize campaigns accordingly.
- Optimize website, social media profiles and content for search engines to improve visibility.
- Conduct keyword research to identify and target relevant search terms.
- Use SEO best practices to enhance content discoverability and drive organic traffic.
- Track and analyze social media metrics to measure the effectiveness of campaigns and content.
- Provide regular reports on social media performance and suggest improvements based on data.
- Assist with broadcasting and streaming during major tournaments and events.
- Promote live streams and engage with the audience in real-time to enhance the viewer experience.
Requirements:
- Proven track record as a Social Media Manager or similar role in Web3 or gaming
- Excellent knowledge of social media platforms, particularly X, Instagram, and YouTube
- Strong copywriting and written skills with the ability to create engaging and on-brand content
- Strong understanding of growth hacking techniques and SEO best practices
- Basic graphic design skills for creating visuals such as GIFs and memes
- Experience with video creation and editing, particularly gameplay recordings is a plus
- Passion for gaming and a deep understanding of chess is a plus
- Ability to work independently and as part of a team
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About The Company
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, and Grease Monkey Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.
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