Senior Marketing Manager - Subscription

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Job Details

About the Role

Fasten your helmet and climb aboard, if you’re ready to be our Senior Product Marketing for GoFood & Gojek's latest product innovation. In this role, you will be part of the GoFood Marketing team based in Jakarta, Indonesia. Managing marketing strategy and executing go-to-market strategy for subscription products, assuring certainty and rewarding loyalty for our customers. This role is crucial in planning, and implementing campaign plans such as communication strategy, channels, and promo based on the given budget.


What you will do

    • Lead the development and execution of integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social). 
    • Collaborate with the Subscription business team in conceptualizing, designing, and building strategies and campaigns to reach Subscription business goals and visions, translated into marketing goals and objectives.
    • Partner with the creative and media team to develop robust and relevant communication for our different segments, using various drivers to impact growth according to the different personas.
    • Collaborate with the Product team to not only develop and execute strong GTMs for new product or feature launches but also become an integral partner in sharing input and consumer insights for product development.
    • Lead the team in creating engaging and informative content for digital marketing, website, blog, social media, and any other content marketing channels that the business might leverage to improve the conversion funnel, particularly for the non-active or dormant users, supported by branding, copywriter, and creative teams. 
    • Identifying improvement areas for the incumbent marketing process or user journey and implementing the changes required for it. Including but not limited to CRM user journey, performance marketing, and social media engagement.
    • Ensure the achievement of business and marketing objectives both through a strategic approach for long-term goals or tactical activities or activation for short-term goals.

What you will need

    • Bachelor's degree from reputable universities or equivalent practical experience.
    • At least 5 years of experience working as a product marketing manager, analytics manager, or strategy & planning manager in technology or start-up.
    • Experience in crafting marketing, communication and business strategy.
    • Experience in end-to-end campaign development, from planning, executing and reporting.
    • Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders.
    • Experience with solving problems and thinking strategically in order to translate user tension into business opportunities for company growth.
    • Experience in brand health tracking on the reporting, trend monitoring and developing an improvement plan.
About the team

Our Product Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood's continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the lives of our consumers through the assortment, recommendations & rewards in our platform. We are also a data-driven team that strives to continuously improve our efficiency. Currently, our team has been working on a lot of product innovation, branding, and promotional campaigns, which will help GoFood maintain our leadership in the market.
The GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course, we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food and sharing our hobbies.

Similar Jobs

Skillsoft - Analyst, Deal Desk

Skillsoft

Hyderabad, Telangana, India (On-Site)
4 Months ago
PwC - Assurance - Financial Markets - Manager - Kolkata/Bangalore/Hyderabad

PwC

Kolkata, West Bengal, India (On-Site)
2 Months ago
Bally's Interactive - Platform Architect

Bally's Interactive

Malta, New York, United States (On-Site)
1 Month ago
The Walt Disney Company - Senior Entertainment Technician – (Audio/Video/Lighting)

The Walt Disney Company

Hong Kong (On-Site)
2 Months ago
Auros Global - Execution Services Team Lead

Auros Global

(Remote)
2 Months ago
Google - Account Strategist, Google Customer Solutions

Google

Auckland, Auckland, New Zealand (On-Site)
1 Month ago
Schbang - Creative Lead

Schbang

Mumbai, Maharashtra, India (On-Site)
5 Months ago
Patel greene - Senior PD&E Planner

Patel greene

Bartow, Florida, United States (On-Site)
3 Months ago
Dream Games - Brand Marketing Specialist (New Grad)

Dream Games

London, England, United Kingdom (On-Site)
1 Month ago
Assystems - Ingénieur intégration système - Stage H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - AES SAP BTB Senior Associate Operate

PwC

Bengaluru, Karnataka, India (On-Site)
2 Months ago
PwC - Acceleration Center - AES - Business Analyst - Senior Analyst

PwC

Mexico City, Mexico City, Mexico (On-Site)
3 Months ago
PwC - Manager

PwC

Zürich, Zurich, Switzerland (On-Site)
4 Months ago
Meta - Product Design Director

Meta

San Francisco, California, United States (On-Site)
2 Months ago
PwC - Senior Associate -Kolkata- Technology Consulting

PwC

Kolkata, West Bengal, India (On-Site)
4 Months ago
Virtuos - 3D Environment Art Manager

Virtuos

Vietnam (On-Site)
3 Months ago
Nielsen Holdings - Technical Manager (Big Data, Java/Scala, AWS, Spark on Kubernetes)

Nielsen Holdings

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
PwC - Engagement Manager - Cloud Optimization

PwC

Mexico City, Mexico City, Mexico (On-Site)
4 Months ago
Blinkhealth - Senior Engineering Manager

Blinkhealth

India (On-Site)
2 Months ago
PwC - Manager Financial Services (alle kantoren)

PwC

Amsterdam, North Holland, Netherlands (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Jakarta, Jakarta, Indonesia

NinjaVan - Customer Service Agent Yogyakarta

NinjaVan

Yogyakarta, Special Region Of Yogyakarta, Indonesia (On-Site)
3 Months ago
GoTo Group - Senior Risk Manager

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
Tripledot Studios - Lead Technical Artist

Tripledot Studios

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
PwC - Legal Services - Manager to Sr Manager (Talent Pool)

PwC

Jakarta, Jakarta, Indonesia (On-Site)
4 Months ago
ByteDance - Business Development Representative (Outbound), Lark APAC

ByteDance

Jakarta, Jakarta, Indonesia (On-Site)
2 Months ago
GoTo Group - Special Project Engagement Manager

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
3 Months ago
GoTo Group - Senior Technical Program Manager - Engineering Platform

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
3 Months ago
GoTo Group - Senior Accounting Manager

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
3 Months ago
ByteDance - Music Partnerships & Licensing Manager - SoundOn

ByteDance

Jakarta, Jakarta, Indonesia (On-Site)
3 Months ago
GoTo Group - Area Senior Manager (Solo)

GoTo Group

Surakarta, Central Java, Indonesia (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Accenture in India - GN - Song - MT - Brand and Creative Strategy- Jr. Art Director- Analyst

Accenture in India

Maharashtra, India (Hybrid)
7 Months ago
Crunchyroll - CRM Manager - Ecommerce

Crunchyroll

London, England, United Kingdom (Hybrid)
2 Months ago
Razer - Product Marketing Specialist (Lifestyle)

Razer

Singapore (On-Site)
4 Months ago
WebFX - Jr. Digital Communications Account Manager -Fort Myers, FL

WebFX

Fort Myers, Florida, United States (On-Site)
3 Months ago
Assystems - Responsable de lots H/F

Assystems

Laon, Hauts-de-France, France (On-Site)
3 Months ago
Assystems - Ingénieur CAO 3D H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
3 Months ago
Assystems - Ingénieur Architecte systèmes de supervision H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
3 Months ago
Trianz - Employer Branding Manager

Trianz

Karnataka, India (On-Site)
4 Months ago
Logitech - Marketing Manager - Government Industry

Logitech

United States (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.


GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

Jakarta, Jakarta, Indonesia (On-Site)

Jakarta, Jakarta, Indonesia (On-Site)

Jakarta, Jakarta, Indonesia (On-Site)

Jakarta, Jakarta, Indonesia (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Surabaya, East Java, Indonesia (On-Site)

Surabaya, East Java, Indonesia (On-Site)

Bengaluru, Karnataka, India (Hybrid)

Jakarta, Jakarta, Indonesia (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by GoTo Group

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug