Product Marketing Manager, Competitive Intelligence

Description

Product Marketing Manager, Competitive Intelligence

Remote - Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

The Opportunity: 

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

The Product Marketing team is seeking a skilled and proactive Product Marketing Manager, Competitive Intelligence to lead the development and implementation of competitive intelligence strategies and ensure cross-functional teams are equipped with actionable insights. This role is crucial in supporting our competitive positioning across three portfolios of SaaS technology offerings and associated services, driving informed decision-making for product, sales, and customer support teams.

The Product Marketing Team at Anthology is responsible for positioning and messaging Anthology’s Blackboard, Student, and Reach products and services to align with customer needs, ensuring clear differentiation in the market. The team drives go-to-market strategies, collaborates with product teams to highlight key features, and creates compelling content to support sales, customer success, and demand generation. By conducting market research, competitive analysis, and customer insights, Product Marketing ensures Anthology resonates with target audiences and drives adoption and growth. 

Primary responsibilities will include:

Platform Ownership and Maintenance

• Taking primary responsibility for maintaining, updating, and optimizing the company’s competitive intelligence platforms, namely Klue
• Ensuring the platform is an up-to-date, comprehensive repository of competitive insights accessible to all relevant teams
• Maintaining market listening apparatus using tools like Meltwater and Klue to elevate important market developments internally

Competitive Analysis and Research

• Conducting detailed competitive research to provide insights into market trends, competitor activities, and key differentiators
• Supporting responses to customer inquiries involving competitive comparisons, particularly during RFP processes, ensuring accurate and persuasive responses

Collaboration with Product Marketing

• Partnering with the product marketing team to provide competitive insights that enhance research, positioning, and content strategies
• Contributing to campaigns and initiatives that promote the unique value of our three SaaS portfolios and surrounding services

Cross-Functional Presentations

• Regularly presenting findings and recommendations to cross-functional teams, including but not limited to product, sales, and customer support, ensuring they are equipped with timely, actionable intelligence
• Fostering collaboration and alignment across departments to enhance competitive response strategies

Actionable Insights and Strategy Development

• Translating research into actionable insights to guide product development, sales enablement, and go-to-market strategies
• Identifying and tracking key performance indicators to measure the impact of competitive intelligence initiatives

The Candidate:

Required skills/qualifications:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred)
• 5-8 years of experience in competitive intelligence, product marketing, market research, or related roles, ideally in the SaaS or tech industry
• Hands-on experience with competitive intelligence platforms (e.g., Klue, Crayon)
• Strong analytical and research skills with the ability to synthesize data into actionable insights
• Exceptional presentation and communication skills, with experience addressing cross-functional teams
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Fluency in written and spoken English at CEF B2 level or above

Preferred skills/qualifications:

• Familiarity with SaaS product offerings and go-to-market strategies

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.