Online Customer Marketing Manager

Description

The Role:

The Online Customer Marketing Specialist will have the responsibility to develop & grow our E-tail business with the primary focus to improve, innovate and deliver the best-in-class Brand & Online customer experience, which leads to consumers purchasing our products at Logitech Official Stores (i.e. Lazada / Shopee). This role reports to the Head of Online.
 

The key responsibilities include;

• Planning and defining online activation strategies and creation of execution calendars for key online activities.
• Lead sales conversion efforts through demand generation campaigns and programs to achieve sales targets.
• Analysis of sales data to then create, recommend & improve best practice scenarios.
• Lead collaboration efforts with eCommerce Partners to improve Logitech's brand standing and growth within the e-commerce platforms.
• Build Logitech’s brand & mindshare with both eCommerce Partners and Consumers by leading standout digital merchandising efforts, digital content, landing pages, search engine and social media activation to continuously acquire digital customers

Your Contribution:

Move fast. Speak up. Decide and own. Drive change. Exceed customer needs. These are some of the winning behaviors you’ll need for success at Logitech. In this role you will:

• Be a Game Changer. Optimize and grow the online business in the Philippines through innovative and effective digital sales conversion strategies.
• Closely tie in Online strategy with country revenue and profitability target
   

Your Skills:

For consideration, you must bring the following skills and behaviors to our team:

• Bachelor’s degree with good academic performance
• Minimum 5 years of experience in Online sales & marketing
• Demonstrable experience executing online programs with clear Goals/Outcomes
• Demonstrable experience using Search Engine tactics and executions to deliver commercial outcomes
• An understanding of various Social Media platforms and how they can be used to drive a consumer purchase.
• Solid presentation & negotiation skills and ability to manage relationships across many partners and agency
• Strong knowledge of market/customer needs with good market analytics skills
• Can work independently, self-motivated with good communication skills and willing to initiate / explore new ideas
• Ability to work under stressful environments with extremely short turnaround time
• Ability to work under ambiguous situations, and demonstrate the ability to define steps to meet goals
• Skills in Adobe Illustrator and Photoshop is a bonus
• Experience in FMCG Industry or Online Marketplace Platform (Lazada & Shopee) is a plus

The Ideal candidate should also possess the following personal traits

• A clear ambition to build a successful career in online marketing
• Humorous, and ability to laugh away stressful scenarios
• Passion for technology, music and sports
• ‘Never say die’ attitude