Manager - Offline Marketing

4 Months ago • 3-5 Years • Marketing • Undisclosed

About the job

Job Description

Manage offline marketing campaigns for real estate company. Develop strategies, execute events, and build partnerships. 3+ years experience in offline marketing, strong understanding of real estate market dynamics, excellent project management & communication skills required.
Must have:
  • Offline Marketing
  • Real Estate
  • Project Management
  • Communication Skills
Good to have:
  • Event Management
  • Budget Management
  • Partnership Development
  • Marketing Analytics

About the job

Key Responsibilities

Strategy Development:

  • Develop and implement offline marketing strategies that align with the company’s overall business goals and objectives.
  • Conduct market research to understand consumer behavior, competitor activity, and industry trends.
  • Identify and target key customer segments and demographics.


Campaign Management:

  • Plan, execute, and manage offline marketing campaigns, including print advertising, billboards, direct mail, brochures, and event sponsorships.
  • Collaborate with creative teams to produce high-quality marketing materials.
  • Ensure consistency of brand messaging across all offline channels.


Event Management:

  • Plan and coordinate real estate events such as property launches, open houses, exhibitions, and trade shows.
  • Manage event logistics, including venue selection, vendor coordination, and promotional activities.
  • Track and analyze event ROI and effectiveness.



Partnerships And Sponsorships:

  • Identify and negotiate partnerships and sponsorship opportunities to enhance brand visibility.
  • Build and maintain relationships with local businesses, community organizations, and industry influencers.


Budget Management:

  • Develop and manage the offline marketing budget, ensuring cost-effective allocation of resources.
  • Track, report, and analyze the performance of offline marketing activities against the set KPIs and ROI.


Team Collaboration:

  • Work closely with the digital marketing team to ensure an integrated marketing approach.
  • Collaborate with the sales team to align marketing strategies with sales goals.
  • Lead and mentor junior marketing staff in executing offline campaigns.


Compliance And Legal:

  • Ensure all offline marketing activities comply with local regulations and legal requirements.
  • Manage and secure all necessary permits for advertising and events.


Qualifications:

  • Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 3 years of experience in marketing, with at least 2 years in offline marketing within the real estate industry.
  • Proven track record of successfully managing offline marketing campaigns.
  • Strong understanding of real estate market dynamics and consumer behavior.
  • Excellent project management and organizational skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong negotiation, communication, and interpersonal skills.
  • Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.


Key Competencies:

  • Strategic Thinking
  • Creativity and Innovation
  • Leadership and Team Management
  • Results-Oriented
  • Strong Analytical Skills
  • Negotiation and Influencing Skills

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About The Company

Maestro Realtek is one of the leading B2B Real Estate Consultancy's and Advisory in India. We pride ourselves in being -

A complete Real Estate solution provider to Developers and Landowners.

A result-oriented company with the best of experienced professionals.


Maestro Realtek has been founded by Mr. Nitin Gupta who has had an illustrious career spanning across 2 decades. He started his illustrious career in Finance and worked with companies like ICICI Lombard, Dawnay day and Royal Sundaram. He then found his path in the Real Estate segment which saw him achieve new heights working with leading companies like Lodha, CloverMark and Vascon. His last stint was with Mantra Properties where he was the Head of Marketing, Sales & CRM and was the pillar of its success growing the company by 8 times in a span of 4 years and won him public accolade where he won the title-Marketer of the year in 2021 from CNN News and 2022 from Realty Plus , consecutively for 2 years.


Creating A Lasting Impact On Businesses For All The Stakeholders Involved is what we Aspire for.

Maharashtra, India (On-Site)

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