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Go-To-Market Lead, Waze

Go-To-Market Lead, Waze

1 Month ago • 6 Years + • Product Management

About the job

5 skills required for this role

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communication

business-strategy

budget-management

strategic-partnerships

cross-functional

Job Description

As a Go-to-Market Lead at Waze, you'll collaborate with Product leads to launch new features, increase driver adoption, and manage the multi-quarter launch calendar. Responsibilities include defining GTM strategies, setting launch goals, reporting on progress, and partnering with cross-functional teams for execution and communication. You'll work with Waze and Geo Product teams to build product roadmaps, define feature activation plans, and deliver user acquisition goals. You'll also provide market feedback to Product and Engineering, ensuring alignment across users, volunteers, and partners. The role requires managing the strategy, defining and securing the Go-To-Market strategy, and executing a multi-quarter launch calendar.

Must have:

6+ years marketing experience
Cross-functional project management
GTM strategy development & execution
Product roadmap collaboration
Data-driven communication & presentation
Stakeholder management & alignment

Good to have:

Influencing product strategy
Consumer insights-based GTM strategies

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working with product, partnerships and communications teams to bring new features to market.
Experience managing cross-functional or cross-team projects.

Preferred qualifications:

Experience partnering with product teams to influence product strategy and roadmaps, and developing consumer GTM strategies based on consumer insights.
Ability to work well in a fast-paced and collaborative environment.
Ability to structure business cases for senior leadership, with excellent presentation and communication skills.
Ability to communicate and influence by presenting data/conclusions in a compelling way.

About the job

The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.

As a Go-to-Market Lead at Waze, you will work with Product leads within Waze and Geo to bring new features to the market and increase adoption of new drivers across Waze’s audiences and ecosystems. You will be responsible for managing the strategy, defining and securing the Go-to-Market strategy, cadence of a multi-quarter launch calendar, and execution. You will also collaborate with Waze Product teams to build and execute product roadmaps that drive Waze's segments (e.g., users, volunteers, partners) and ecosystem growth.

You will define individual feature activation plans, sets launch goals, and reports on progress. Additionally, you will own the positioning, value proposition, messaging, and naming of features. You will partner with stakeholders and cross-functional partners to drive alignment, execution, and overall communications.

You will deliver, in partnership with other stakeholders, market feedback systematically to Product and Engineering, and collaborate with Product partners to address issues for all users, volunteers, and partners.

Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers users to contribute road data and edit Waze maps to improve the way we move about the world. As the social navigation pioneer, Waze leverages mobile technology and a passionate global community to redefine expectations of today’s maps.

Waze is also a household name in Israel, and joining our team is an opportunity to be part of local history and be part of a passionate team and community working to change the way our cities move and make every drive smarter and safer.

Responsibilities

Manage strategy, define and secure GTM strategy, cadence of a multi-quarter launch calendar, and execution.
Collaborate with Waze and Geo Product teams to build and execute product roadmaps that drive Waze's users, volunteers, partners, and ecosystem growth.
Define individual feature activation plans, set launch goals, and report on progress.
Partner with stakeholders and cross-functional partners to drive alignment, execution, and overall communications, as well as deliver product feedback.
Deliver user acquisition goals and growth with a cross-channel performance marketing strategy and plan, understand levers of performance, partner across teams to model different scenarios, and determine investment of budget and resources to support business outcomes.

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