Go-to-market Lead
About the job
Summary
- Develop and execute go-to-market strategies
- Lead business development efforts
- Collaborate with product development teams
- Conduct market analysis
- Drive marketing campaign creation and implementation
- Manage product launch process
- Monitor and report on go-to-market performance
- Build and maintain stakeholder relationships
- Proven business development track record
- Strategy development expertise
- Automotive industry knowledge
- Software development understanding
- Marketing experience
- Market research proficiency
- Product management skills
Project description
We are seeking a dynamic and experienced Go-to-Market Lead to spearhead our automotive software initiatives. This role is pivotal in driving the market introduction and growth of our cutting-edge software solutions tailored for the automotive industry. As the Go-to-Market Lead, you will be responsible for developing and executing comprehensive strategies that ensure our products meet market demands and achieve commercial success.
You will work closely with cross-functional teams, including product development, marketing, sales, and customer support, to align product features with market needs and to create compelling value propositions. Your role will involve conducting in-depth market analysis to identify trends, customer needs, and the competitive landscape, enabling you to make informed decisions and strategic recommendations.
In addition to leading business development efforts, you will be instrumental in building and maintaining strong relationships with key stakeholders, including customers, partners, and internal teams. Your ability to navigate the complexities of the automotive industry and leverage your expertise in software development will be crucial in driving the successful launch and adoption of our products.
This position offers a unique opportunity to shape the future of automotive software solutions, contributing to the creation of a safer, more efficient, and valuable mobility ecosystem. If you are passionate about innovation and have a proven track record in go-to-market strategies, we invite you to join our team and make a significant impact in the automotive industry.
Responsibilities
Develop and execute comprehensive go-to-market strategies for automotive software products.
Lead business development efforts to identify and secure new opportunities and partnerships.
Collaborate with product development teams to align product features with market needs.
Conduct market analysis to identify trends, customer needs, and competitive landscape.
Drive the creation and implementation of marketing campaigns to promote software solutions.
Manage the product launch process, ensuring timely and successful market entry.
Monitor and report on the performance of go-to-market initiatives, adjusting strategies as needed.
Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
Skills
Must have
Business Development: Proven track record in identifying and securing new business opportunities, building strategic partnerships, and driving revenue growth.
Strategy Development: Expertise in formulating and implementing effective business strategies that align with company goals and market demands.
Go-to-Market: Extensive experience in planning and executing go-to-market strategies, including product launches, market entry, and growth initiatives.
Automotive Experience: In-depth knowledge of the automotive industry, including market trends, customer needs, and regulatory requirements.
Software Development: Strong understanding of software development processes, including product lifecycle management, agile methodologies, and technical requirements.
Nice to have
Marketing: Experience in developing and executing marketing strategies, including digital marketing, content creation, and brand management.
Market Research: Proficiency in conducting market research to gather insights on customer needs, market trends, and competitive analysis.
Product Management: Skills in managing product development from concept to launch, including defining product requirements, prioritizing features, and coordinating with development teams.
Other
Languages
English: C1 Advanced
Seniority
Senior
About The Company
Luxoft, a DXC Technology Company (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Acquired by U.S. company DXC Technology in 2019, Luxoft is a global operation in 44 cities and 21 countries with an international, agile workforce of nearly 18,000 people. It combines a unique blend of engineering excellence and deep industry expertise, helping over 425 global clients innovate in the areas of automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications.
DXC Technology is a leading Fortune 500 IT services company which helps global companies run their mission critical systems. Together, DXC and Luxoft offer a differentiated customer-value proposition for digital transformation by combining Luxoft’s front-end digital capabilities with DXC’s expertise in IT modernization and integration. Follow our profile for regular updates and insights into technology and business needs.
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