CRM Manager - Sports Betting

About us:

EveryMatrix is a leading B2B SaaS provider delivering iGaming software, content and services. We provide casino, sports betting, platform and payments, and affiliate management to 200 customers worldwide.

But that's not all! We're not just about numbers, we're about people. With a team of over 1000 passionate individuals spread across twelve countries in Europe, Asia, and the US, we're all united by our love for innovation and teamwork.

Join us on this exciting journey as we continue to redefine the iGaming landscape, one groundbreaking solution at a time.

About the job:

We seek a highly versatile and skilled CRM Manager for a full-time role. The ideal candidate will have experience working with sports and casino players in the online gambling industry. Your role will involve using your analytical approach to plan, execute and report on successful campaigns to the team and the head of the department. The Gaming Managed Services team supports our clients by providing outsourced services across the full scope of online gambling operations. This position will lead the retention marketing for various clients. Devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients, blending creativity and clinical analysis, you will play a crucial role in our client’s success. 

What You'll get to do:

• Contribute to the retention marketing for various clients across casino, sport and lottery verticals 
• Plan & execute weekly and monthly retention marketing campaigns for a range of player groups 
• Build and deploy a variety of promotions and bonuses to secure ongoing player engagement 
• Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally 
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives, activities, and result 
• Take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions 

What You need to shine:

• Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.) 
• Working knowledge of online gambling promotions, focused on horse betting 
• Commercial understanding of what success looks like relative to marketing efforts 
• Ability to coordinate content creation across multiple campaigns 
• Sportsbook-specific experience
• Fluent English, German language would be a plus
• Experience in regulated markets 
• Experience curating campaigns and promotions for VIPs (nice to have)