Corporate Brand Insights Intern

About the Role & Program:

Are you curious, creative, and excited to learn more about data and consumer research? Do you want to learn how to use consumer insights to understand the entertainment landscape? The Corporate Brand Insights team is looking for an intern to join the team who is excited and ready to learn.

The Brand Insights team is a highly visible group that is charged with finding the best methods to evaluate the performance of The Walt Disney Company’s portfolio of brands and to deeply understand the entertainment consumer’s sentiment, needs, and behaviors across the world.  The team plays a pivotal role in shaping key business decisions and strategic directions for The Walt Disney Company. We partner with teams across all aspects of Disney’s business portfolio to conduct custom quantitative and qualitative research and deliver key analysis and insights that help to drive brand strategies and priorities.

This internship is a full-time commitment in the Burbank, CA area from  June 2025 – December 2025.

What You Will Do:

• Support Analysts and Managers in executing consumer research studies, from conception through analysis and presentation of the learnings and implications

• Conduct in-depth competitive and market analyses to answer key business questions and gain insight into brand opportunities and challenges

• Compile and create reports on brand and competitive data in support of brand strategy, planning, and management

• Assist in managing and leveraging tracking study data to answer ad hoc questions

• Create reports that highlight brand awareness, affinity, and perceptions across demos and markets

• Assist in summarizing focus group findings to understand key business questions for brands like Pixar and National Geographic

Required Qualifications & Skills:

• A curious and strategic thinker with a passion for entertainment brands

• Interest in understanding consumer behaviors and industry trends

• Proficiency in Microsoft Office Excel and PowerPoint

• Experience working in collaborative environments and managing multiple projects

• High attention to detail and experience multitasking in a fast-paced environment

• Ability to manage several projects simultaneously

Preferred Qualifications & Skills:

• Experience developing and/or using market research

• Experience with SPSS, Q Research Software, or Tableau

• Previous internship within a strategic and/or analytical role at a blue-chip company, strategy/management consulting firm, advertising agency, or financial institution

Education:

• Undergraduate students in their senior year pursuing a bachelor's degree in a social science analytical field, business, or related field.

Eligibility Requirements & Program Information:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.  Current Disney Interns, College, International, or Culinary Program Participants:  You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.

• Be at least 18 years of age

• Possess unrestricted work authorization

Additional Information:

• Able to have a consistent, reliable work schedule throughout the internship

• Fully available from Monday through Friday, 9am - 6pm PST for the duration of the internship, 40 hours each week

• Able to provide own housing for the duration internship program in the Burbank, CA area

• Able to provide/have reliable transportation to/from work