Community Specialist, Livestreaming

Get to know the role

• Job Title: Community Specialist, Livestreaming
• Job Summary: As part of the larger Brand Communications organization, the Community Marketing & Livestreaming team is responsible for utilizing owned channels to inform, entertain and establish two-way communications with Pokémon’s players and fans. The Community Specialist (Livestreaming) role will be one of the primary owners of Pokémon’s live streaming strategy and channels. They will be responsible for supporting our business and growing our audiences by investing in the strategy and programming for our streams.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Grow or create Pokémon’s livestreaming presence on all relevant broadcast platforms to establish the brand as a leader in those spaces, including (but not limited to) Twitch, YouTube, Instagram, X/Twitter, Facebook and TikTok
• Create and execute on an “always on” content calendar to maintain an engaged fanbase all year long around our key products and experiences, including (but not limited to) animation, the Pokémon Trading Card Game, competitive play, esports and more
• Collaborate with vendors, external partners and internal stakeholders to create tools that help our community connect and enjoy Pokémon broadcast content
• Interpret and analyze the performance of our live broadcasts, including regular reporting for our broadcast ecosystem health overall and setting and driving KPIs to nurture Pokémon’s streaming audience
• Ideate and execute on innovative ways to attract new and lapsed fans to our broadcast channels, diversifying our content and ensuring Pokémon provides a safe space for everyone
• Track and report on audience sentiment around Pokémon’s live broadcasts, informing our livestream content strategy and the ways in which we can improve upon it
• Implement esports best practices and industry standards to help improve the experience for spectators of our competitive broadcasts
• Partner with our moderation team to create a safe, civil space for our community in all our livestream chat rooms
• Foster and assist in the creation of what a healthy community landscape looks like for the business

What you’ll bring

• Three (3) to four (4) years of related professional experience
• In-depth knowledge and understanding of livestream platforms (Twitch, YouTube, TikTok, Facebook, Twitter, etc.) and how they can be leveraged to achieve business goals
• The ability to strategically build out and maintain an ecosystem of owned broadcasting channels for a large brand
• Expertise in current tech and related best practices in the creation of tools and features that support more engaging, interactive livestreams
• Experience developing original content for livestream audiences.
• Strong knowledge of the hurdles and opportunities present in growing a large brand’s presence on broadcast platforms
• Understand the highly competitive landscape of live broadcast platforms and content, with the necessity for some weekend work to support an ongoing livestream calendar
• Expert in current topics and trends within the larger livestreaming community, including evolving live moderation policies and recognition of how changing sentiment and perspectives impact our owned content
• Experience creating, implementing, measuring and reporting on campaign and content performance
• Avid Pokémon player and fan, with knowledgeable and deep expertise in the franchise is a huge plus
• Experience in launching and/or growing an esports audience is a huge plus
• Experience working within strict brand and/or legal guidelines is a plus
• Experience in planning and executing on a product launch is a plus
• Ability to travel 5 -10%
• Bachelor’s Degree in Marketing, Communications, Public Relations, or related field is a plus

#LI-CK1 #LI-Hybrid

Base Salary Range: For this role, new hires generally start between $85,000 - $100,000. per year. The full range is $85,000 - $126,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.