Brand Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Are you a creative marketer with a passion for building and growing strong brands across multiple categories? We’re looking for a Brand Manager to join our team and play a key role in supporting the success of our brand initiatives in toys, consumer products, and location-based entertainment. You’ll work closely with internal teams and partners to help execute brand strategies tailored for the GCC market.

The ideal candidate for this position will be hired externally through third-party agency.

What You’ll Do:

• Brand Execution: Help adapt and implement regional brand strategies for local execution, ensuring alignment with global guidelines.
• Franchise Support: Work in partnership with the franchise team to support brand plans across toys, CP, and LBE categories.
• Customer Marketing: Assist in delivering cross-category initiatives in key retailers, ensuring successful in-store execution.
• Product & Pricing Support: Collaborate with teams to review product selections and assist in adapting pricing strategies based on market analysis and competition.
• Stakeholder Engagement: Support in delivering presentations to key partners and assist with internal brand updates.
• Sales and Market Analysis: Assist in analyzing sales and POS data to identify trends and provide insights that inform brand decisions.
• Media & Digital Coordination: Coordinate the implementation of local media and digital plans in line with broader regional initiatives.

What We’re Looking For:

• Experience in brand management, marketing, or related fields, preferably with knowledge of the GCC market.
• Strong communication and organizational skills with the ability to work collaboratively across teams.
• Experience in executing brand strategies and supporting in-store marketing efforts.
• Analytical mindset with the ability to interpret sales data and market trends.
• Enthusiasm for working across toys, consumer products, and entertainment categories.

Skills & Competencies Required:

• Ability to work autonomously and in a team environment
• Ability to build strong meaningful relationships with key stakeholders and partners
• Strong written and verbal communications skills, as well as presentation skills required
• Team-player with “can do” and highly collaborative mindset with willingness to share best practice.
• Independent, detail-oriented with excellent communication skills
• Creative and committed to excellence
• Able to demonstrate a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
• Open to feedback & willingness to learn

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.