2025 Summer Internship – Marketing Communication Planning & Activation

1 Month ago • Upto 1 Years • Marketing

Job Summary

Job Description

This internship at Hong Kong Disneyland Resort offers an opportunity to work alongside industry experts in marketing. Interns will contribute to creating world-class experiences, focusing on China and international markets, co-marketing, and broadcast marketing. Responsibilities include implementing communication plans, managing social media content (Weibo, WeChat, XiaoHungShu, Douyin, Instagram), supporting co-marketing projects, assisting in media productions, and conducting market research. The role requires strong communication skills in English and Chinese (Cantonese and Mandarin), computer proficiency, and analytical abilities. Candidates should be energetic team players passionate about Disney, available for a full-time internship (three months) between May and August 2025, and graduating in or after 2025. Previous Disney theme park experience and production experience are advantageous, particularly for the Broadcast role.
Must have:
  • Implement communication plans
  • Manage social media content
  • Support co-marketing projects
  • Assist in media productions
  • Conduct market research
  • Fluent English & Chinese
  • Strong computer skills
  • Available May-August 2025
Good to have:
  • Previous Disney experience
  • Production experience (filming, scripting, etc.)

Job Details

Job Summary:

A Disney Internship will provide you with an incredible opportunity to work side-by-side with industry experts in your field of study. Be part of the team creating world-class experiences and begin the first chapter of your career with us!

Hong Kong Disneyland Resort is now hiring a couple of Interns for Marketing Team - China & International Market, Co-Marketing (Partnership for Hong Kong & Shenzhen), Broadcast Marketing.

Responsibilities:

For China / International Market:

  • Implement and execute communication plan including advertising, collateral materials and content management
  • Provide creative support to internal clients (i.e. Marketing Strategy, Corporate Alliance, Distribution Marketing, Technology & Digital, CRM and Human Resources) to ensure projects are properly channel through appropriate creative services team
  • Curate and develop social content, KOL management and digital advertising materials across different social media platforms (i.e. Duffy and Friends on Weibo, WeChat, XiaoHungShu, Douyin, Instagram)
  • Report results of social media results and to provide strategic insights
  • Research on brands’ communication, consumer and industry trends

For Co-Marketing / Broadcast:

  • Work on Marketing partnership barter fulfillments including the barter deal component suggestion, fulfillment letter drafting & printing
  • Support on pitching desk preparation
  • Help to manage post-campaign records and filings of Co-Marketing projects
  • Provide support for media shootings and internal productions including preproduction, research, on-site support and post production  
  • Assist on the production of our always-on programs for China, taking on responsibilities such as research, script development and making arrangements prior to shooting 
  • Perform footage logging for the footage we have in our assets library 

Requirements:

  • Current university students graduating in or after 2025, majoring in any disciplines.

  • Energetic, Analytical, strong team-players, agile and passionate about Disney and able to work in fast-paced environment

  • Strong Computer Skill such as MS Word, Excel, PowerPoint, etc.

  • Excellent command of English and Chinese, including both spoken Cantonese and Mandarin

  • Have the right of abode in Hong Kong SAR.

  • Must be available for a full-time internship for three consecutive months between May and August 2025.

  • Previous work experience at Disney theme parks will be considered as an added advantage.

  • Decent production experience (i.e. filming, scripting, producing, editing, photography) is needed for students interested in Broadcast role

Application

  • Please indicate your available period and your expected graduation date on your resume

  • Application Deadline: March 14, 2025

Join us now!

HKProfessional #LI-AI1

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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