UA Manager (Retargeting)

About Nexters

Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.

About your role

We are looking for a UA Manager to join our remarketing team and work on one of our flagship products — Hero Wars (mobile/web). This role requires expertise in managing ad campaigns on Google, Facebook, and/or ad networks, as well as a solid understanding of retargeting mechanics — from retaining active users to re-engaging those who have left.

You will work with an established user base that needs to be not only maintained but also expanded. To achieve this, you’ll collaborate closely with internal teams (product, analytics, creative), identify growth opportunities, test hypotheses, and contribute to creating effective acquisition strategies.

Let’s get acquainted
- if you can deeply understand the product: who it’s for, its key metrics, and how your work can impact them
- If you know how to measure effectiveness: have experience with A/B testing and uplift measurement methodologies
- If you can analyze data, optimize processes, and want to be part of a team improving a beloved game 

 What you’ll be doing

• Managing retargeting campaigns across Google, Facebook, and Remerge for Hero Wars (mobile and web platforms)
• Collaborating with internal marketing teams to find solutions that improve the performance of retargeting campaigns
• Contributing to the development of acquisition strategies and the implementation of team projects
• Identifying growth opportunities within existing advertising channels.
• Localizing and resolving crisis under the guidance of the Retargeting Producer
• Creating reports on your areas of responsibility and projects you’re involved in
• Maintaining and developing communication with advertising platform partners, providing timely feedback and managing joint projects

We hope that you have

• Understanding of how mobile games are monetized or a willingness to learn quickly
• Knowledge of how auctions work in traffic acquisition channels
• Ability to analyze creative strategies and their impact on acquisition efforts
• At least 2 years of experience as a UA Manager
• Strong analytical skills and the ability to handle large volumes of data
• English proficiency at B2 level or higher

Nice to have

• Experience in executing cross-team projects

What we offer

• Healthcare
  Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
• Work, life, and balance
  We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
• Sports
  You can choose various sports activities like yoga, football, and volleyball in our official locations.
• Relocation support
  A relocation package is available for you if you decide to join us in one of our official locations.
• Skills improvement
  Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
• Events
  Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
• Community & ESG
  We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.

Work format

In one of the company's offices in Armenia, Kazakhstan, Cyprus or remotely.