SENIOR UA MANAGER

2 Days ago • Upto 10 Years

About the job

Summary_{By Outscal}

Lead user acquisition for mobile & web games. Expertise in web marketing for gaming audiences, data-driven decision making, and budget management are essential. Experience with SEM, display advertising, retargeting, and ASO/SEO is a must.

Job description

Are you passionate about gaming and have a knack for driving user growth across both mobile and web platforms? We’re seeking a dynamic User Acquisition Manager who thrives in a fast-paced environment and has proven expertise in optimizing web campaigns specifically for gaming. Join our team to lead our user acquisition efforts, push boundaries, and make a direct impact on our growth trajectory.

Why You’ll Love This Role:

Lead Game-Changing Campaigns: Play a pivotal role in developing strategies that bring millions of players to our games.
Data-Driven Success: Work with cutting-edge tools and data to make informed decisions and optimize campaigns across platforms.
Career Growth: Mentor junior team members while expanding your skills in an innovative, growth-focused company.

Your Core Responsibilities:

Web Campaign Optimization for Gaming (Priority Focus):

Drive user acquisition efforts by leveraging your expertise in web marketing specifically tailored for gaming audiences.
Implement best practices in search engine marketing (SEM), display advertising, retargeting, and web-specific strategies that resonate with gamers.
Optimize web campaigns for gaming communities to maximize efficiency and player engagement.

User Acquisition Strategy:

Develop and execute comprehensive user acquisition strategies that encompass both mobile and web gaming channels.
Tailor campaigns to target specific audience segments, demographics, and regions using a data-centric approach that appeals to gamers.

Budget Management:

Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.
Make data-driven decisions to allocate resources effectively across web and mobile platforms, with a focus on gaming-specific channels.

Ad Campaign Planning:

Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.
Collaborate with creative teams to develop ads that capture the attention of gaming enthusiasts.

Performance Analytics:

Monitor campaign performance with a keen eye on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.
Use insights to continuously refine strategies and improve campaign outcomes in the gaming sector.

ASO & SEO Collaboration:

Work closely with the App Store Optimization (ASO) and Search Engine Optimization (SEO) teams to align user acquisition efforts with visibility strategies.
Boost organic growth by ensuring the app and web presence are discoverable by gaming audiences across app stores and search engines.

Team Leadership:

Guide, mentor, and inspire junior team members, fostering a culture of growth and development in the gaming space.

Revenue Growth:

Contribute to the company’s revenue goals by acquiring high-value players and optimizing both acquisition and monetization strategies specific to gaming.

Job requirements

What You Bring:

Proven Experience in Web Campaigns for Gaming: Demonstrated success in driving user growth through optimized web marketing strategies for gaming audiences.
Data-Driven Mindset: Ability to interpret data, draw insights, and adjust strategies to achieve the best results.
Multichannel Expertise: Knowledge of mobile and web advertising platforms, including gaming-specific channels, social media, SEM, and display networks.
ASO & SEO Skills: Experience in aligning user acquisition strategies with ASO and SEO practices for increased organic growth.
Analytical Skills: Strong understanding of key metrics such as ROAS, CPA, CTR, and gaming-specific engagement metrics.

What We Offer:

Competitive salary and performance-based bonuses.
Opportunities for professional development and career advancement.
A collaborative and innovative work environment with a team passionate about gaming.
Flexible working arrangements and a focus on work-life balance.

If you’re ready to level up your career and make an impact on the gaming industry, apply now to become our User Acquisition Manager – Mobile & Web Gaming!

What's in it for you?

4 skills required for this role

Boost these skills to join the top 1% applicants for this job

About The Company

Huuuge Games

13 Active Jobs

Huuuge is an international free-to-play games developer and a global publisher of digital games on mobile and web platforms, with a mission to empower billions of people to play together, as part of the Huuuge vision to transform mobile gaming into a massively social experience.

In order to continue building one of the global leaders in real-time, free-to-play mobile gaming, Huuuge aims to redefine the user experience by offering best-in-class live operations and innovative social features in its games.

Huuuge is one of the fastest-growing mobile game developers, having generated annual consolidated revenue growth of 30.6% in the period between 2017 and 2019 (CAGR). The Company develops and publishes its games globally and its users play its games in almost every country in the world.

Huuuge’s major areas of operations are development and publishing. Development encompasses all activities related to the development of new games. Huuuge has a proven track record of developing successful games within the social casino subgenre through its systematic development process. Publishing encompasses activities from the launch of a game onwards, including relationship building with distributors, marketing and continuous post-launch game optimization.

As of September 30, 2020 Huuuge had 4.74 million Monthly Active Users (“MAU”) compared to 3.98 million, 3.72 million and 3.32 million as at calendar year end 2019, 2018 and 2017, respectively.