Senior Social Analyst

3 Months ago • 1-2 Years • Social Media • Campaign Management

Job Summary

Job Description

The Senior Social Analyst is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members. Responsibilities include directing bid strategy, campaign optimizations, and reporting for paid social media campaigns, overseeing budgets and flighting for all self-service platforms, managing rate tracking, benchmarking, planning costs, and overall budget for client accounts, forecasting around audits and campaign analytics, assisting the Manager and greater team with overall strategy and recommendations, and serving as a mentor to Analysts and being available for ad hoc questions and training.
Must have:
  • 1-2 years of paid social media experience
  • Experience buying and planning across multiple platforms
  • Experience working in a client-facing capacity
  • Experience using paid media to complement earned media campaigns
  • Proficiency in MS Office with specific strengths in Excel and PowerPoint
  • Able to work independently and balance multiple tasks
  • Genuine interest in the digital media space
Good to have:
  • English - Upper intermediate level

Job Details

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

Overview:

  • The Senior Social Analyst is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Role Objectives:

  • Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
  • Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
  • Oversee budgets and flighting for all self-service platforms
  • Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
  • Forecast around audits and campaign analytics
  • Assist the Manager and greater team with overall strategy and recommendations
  • Serve as a mentor to Analysts and available for ad hoc questions and training.

 

Qualifications

  • English - Upper intermediate level 
  • 1-2 years of paid social media experience required
  • Demonstrated experience buying and planning across multiple platforms including Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest
  • Experience working in a client-facing capacity
  • Experience using paid media to complement earned media campaigns and meet business objectives
  • Proficiency in MS Office with specific strengths in Excel and PowerPoint
  • Able to work independently and balance multiple tasks
  • Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Additional Information

Being part of PGD is an opportunity for professional growth, upskilling, and team building to rock the media globe.

If you are someone who is willing to take on new challenges and work in a dynamic and fast-paced work environment, you are the right candidate for us! We’re looking for first-class operation experts to support our portfolio of clients and Agencies.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

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Website: www.publicisgroupe.com

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