YGG Pilipinas, Yield Guild Games’ regional partner in the Philippines, has been empowering a growing community of gamers, creators and traders since 2021. As the biggest supporter of web3 adoption in the country, YGG Pilipinas regularly produces educational content and hosts community events for its more than 1 million members and social media followers. These initiatives include the online learning platform Web3 Metaversity, the multi-city tour YGG Pilipinas Roadtrip, and the weekly Discord show Crypto Fiesta.

About the Role

The ideal candidate will be responsible for executing marketing strategies, managing high-level marketing operations, and maintaining key client relationships. This role includes leading innovative campaigns for game partners, overseeing event marketing initiatives, and enhancing the YGG Pilipinas brand through effective marketing efforts.

Responsibilities

Develop and execute marketing campaigns for YGG Pililipinas’ game and brand partners
Lead event marketing initiatives for YGG Pilipinas online and offline events such as YGG Pilipinas Roadtrip, YGG Play Summit, Metaversity workshops, and etc.
Conduct performance marketing for game and other client campaigns
Manage the day-to-day operations of the marketing team
Oversee and analyze performance and execution of marketing campaigns
Maintain strong relationships with key clients together with the Account Management team

Qualifications

At least 5 years experience in senior marketing roles around gaming, tech or ecommerce
Preferably, possess great knowledge and experience in web3, particularly within the gaming sector
Strong understanding of digital marketing and community engagement
Excellent communication, organizational, and client management skills
Ability to analyze data and derive actionable insights
Creative thinker with a passion for gaming and emerging technologies
Proven track record in managing high-level client relationships