Search Engine Marketing Manager - Microsoft Advertising, Beijing

1 Month ago • 5 Years + • Marketing

About the job

Job Description

As the Search Engine Marketing Manager for Microsoft Advertising at InMobi, you'll manage InMobi's exclusive partnership with Microsoft for Bing search inventory. Responsibilities include developing bidding plans, managing accounts, analyzing data for optimization, and collaborating with team members. You'll need expertise in Microsoft Bing, Baidu, 360, and Sogou search advertising systems, including account placement and optimization. Experience in managing large-scale advertising accounts and data-driven strategy optimization is crucial. Fluent business-level English is required.
Must have:
  • 5+ years SEM experience
  • Bing/Baidu/360/Sogou expertise
  • Account management & optimization
  • Data analysis & optimization skills
  • Excellent communication skills
  • Fluent business English

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Who are we and What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data, and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
 
What’s the InMobi family like?
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership, and are results-focused. We invite you to free yourself, dream big and chase your passion.
 
What do we promise?
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. 
 
What is expected out of you?
Microsoft and InMobi have entered into a strategic partnership. As per this, InMobi will be the exclusive partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete business management/transaction across Bing.
 
As Search Engine Marketing Manager for Microsoft Advertising at InMobi, you must be:
  • Familiar with Microsoft Bing/Baidu/360/Sogou search engine bidding advertising systems and processes, with practical skills in search or information flow account placement and account optimization
  • Able to develop reasonable bidding plans based on customer needs and budget, responsible for daily account maintenance or customer guidance
  • Ability to analyze customer account placement data and assist customers in developing feasible optimization plans based on the analysis results 

Role requirement & expectation:

  • Bachelor's degree or above
  • More than 5 years of work experience in Search Engine Marketing related fields
  • Familiar with various advertising platforms, including but not limited to search advertising and feed flow advertising, with the ability to operate large-scale advertising accounts
  • Proficient in data analysis and able to use data-driven optimization of advertising strategies
  • Having good communication and collaboration skills, able to maintain close communication and collaboration with team members
  • Fluent in business level English Language

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

View Full Job Description

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

New York, New York, United States (On-Site)

San Mateo, California, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by InMobi

Similar Jobs

Intel Corporation - Assembly Process Engineer

Intel Corporation, Costa Rica (On-Site)

Evolution - Studio Interior Designer

Evolution, Latvia (On_site)

Devrev - Solutions Engineer - Startup

Devrev, India (On-Site)

Keywords Studios (Player Support) - Regional Service Delivery Manager

Keywords Studios (Player Support), Poland (On-Site)

Next Level Business Services - Salesforce Marketing cloud Developer

Next Level Business Services, United States (On-Site)

Logitech - Salesforce Developer - Marketing

Logitech, India (On-Site)

Quantinium - Global Marketing Coordinator (Web3 Exp Req)

Quantinium, United States (Remote)

PLAYSTUDIOS - Creative Marketing Lead, SWEEPS

PLAYSTUDIOS, Israel (On-Site)

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Smaaash Entertainment   - game host

Smaaash Entertainment , India (On-Site)

Luxoft - Data Analyst

Luxoft, India (On-Site)

Alphasense - Senior Director of Product, Enterprise Intelligence

Alphasense, United States (On-Site)

Activision - 2025 US Summer Internship - UI/UX Design

Activision, United States (On-Site)

Snail Games - Graphic Designer

Snail Games, United States (On-Site)

Luxoft - Business Analyst - Trade Surveillance

Luxoft, Australia (On-Site)

DNEG - Rough Layout Artist (Senior) (DNEG ANIM)

DNEG, United Kingdom (On-Site)

Get notifed when new similar jobs are uploaded

Jobs in Beijing, Beijing, China

Tencent - Patent Litigation Attorney

Tencent, China (On-Site)

Riot Games - Product Lead, VALORANT Mobile

Riot Games, China (On-Site)

Intel Corporation - Product Development Engineer

Intel Corporation, China (On-Site)

Intel Corporation - DMTM Reliability Engineer

Intel Corporation, China (On-Site)

Riot Games - Regional Publishing Lead

Riot Games, China (On-Site)

Logitech - Expert Firmware Engineer

Logitech, China (On-Site)

undefined - Account Manager, Shanghai

Shanghai, Shanghai, China (On-Site)

Intel Corporation - DMTM HR Compensation and Benefit Consultant

Intel Corporation, China (On-Site)

Get notifed when new similar jobs are uploaded

Marketing Jobs

The Walt Disney Company - MarkOps Consultant - Contract

The Walt Disney Company, Singapore (On-Site)

Payactiv - Marketing Copywriter

Payactiv, United States (Hybrid)

Netflix - APAC Ads B2B Product Marketing Manager

Netflix, Singapore (On-Site)

The Walt Disney Company - Associate Marketing Creative Manager, APAC Marketing

The Walt Disney Company, South Korea (On-Site)

bosh group india - Marketing Lead_MPS

bosh group india, India (On-Site)

Life church - Marketing Strategist

Life church, United States (On-Site)

Get notifed when new similar jobs are uploaded