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Marketing Manager- PUBG Mobile 非洲南部

Guangdong Province, China (On-site)

Marketing Manager- PUBG Mobile 非洲南部

1 Week ago • 5 Years + • Marketing

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Job Description

As Marketing Manager for PUBG Mobile in Southern Africa, you'll lead core marketing strategies, driving key performance indicators like player activity and revenue. You'll develop and execute integrated marketing plans tailored to the region's user preferences, collaborating closely with R&D and headquarters teams. Responsibilities include managing partnerships and agencies, overseeing influencer relations, and exploring effective offline marketing channels. You will analyze results, optimize strategies, and deeply understand the local content landscape. The role demands experience in game marketing and a deep understanding of the FPS genre, specifically in international markets.

Must have:

5+ years game marketing experience
Deep understanding of FPS games
Strong communication & collaboration skills
Fluency in English
Lead PUBG Mobile marketing in Southern Africa

Good to have:

Experience in overseas markets
Experience with African markets
Experience with Influencer marketing

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

* 主导PUBGM在非洲区域的核心推广策略，为产品的活跃/收入等核心KPI负责；
* 基于非洲区域用户偏好及产品主线内容制定整合营销方案及落地执行，与研发及总部团队紧密配合；
* 开拓与管理非洲区域合作伙伴与所有核心Agency，把控从策略到执行的全流程落地；
* 管理及维护区域核心网红、内容创作者，深耕当地主流内容平台，持续提升游戏在当地的内容声量；
* 探索非洲区域线下/地面推广模式，持续跟踪及分析各类市场手段效果，及时调整和优化策略；

岗位要求

* 5年以上游戏行业市场/品牌经验，有海外业务工作经验优先；
* 热爱游戏，各类经典主机/手游经验丰富，对FPS品类有深度理解；
* 良好的沟通和协作能力，能在跨国/跨文化/跨时差等条件下完成复杂项目落地；
* 英语可作为工作语言，有海外生活/外派经验者优先

腾讯致力于提供平等就业机会

在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。

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About The Company

Tencent

288 Active Jobs

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.