Senior Manager, Brand Marketing

Description

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound Games is looking for a video games obsessed Senior Brand Marketing Manager who is a grandmaster at their craft to lead and support brand marketing efforts on several unannounced games. The Senior Brand Marketing Manager is a staunch professional who has helped launch and manage live service AAA games with at least 7+ years of relevant experience in video game marketing and/or covetable entertainment franchises. They take a proactive approach to help drive key campaigns and activations with an understanding of the nuanced skills required to build world class creative and deliver it through flawless execution. They are creatively minded but results-oriented with a high-level of competence on how to define and measure KPIs to assess effectiveness of marketing campaigns.

This role will partner directly with content marketing, product marketing, the games art department, internal and external creative services teams and agencies to ensure product strategies and brand objectives are met in all consumer-facing marketing assets. Additional experience in user acquisition, performance marketing and experiential executions are welcomed.

The ideal candidate must have strong instincts for creative strategy leveraging data-driven audience insights and trends in pop culture, and be able to lead and contribute meaningful to marketing initiatives. They will oversee day-to-day management of external creative agency partners and control the pipeline of strategy, ideation, development, testing, and production of campaigns and their corresponding asset ecosystems, while also interfacing with our development partners and keeping stakeholders informed. In addition to being a master of writing airtight briefs, their project management skills are impeccable, and they are comfortable writing and presenting persuasive rationale to help drive consensus across all levels, including executives.

Reports: This position will report to the Senior Director of Brand and Content Marketing

Responsibilities include, but are not limited to:

• Help lead and develop creative global marketing plans, that deliver against product objectives and create synergy across a multitude of owned and paid channels
• Collaborate with internal and external partners to create high quality trailers, core assets and promotional content that will support our marketing strategy.
• Partner with our paid media agency and product marketing team to ensure media objectives support business goals
• Support partner-led campaigns and activations utilizing our IP and ensure a high quality bar is consistent throughout applications.
• Lead creative strategy and development with external agency partners and help drive internal approvals
• Lead creative feedback loops with internal stakeholders, agencies and the ESRB to ensure our creative plans are ready and delivered in a timely manner.
• Partner with internal creatives services and social producers to manage the overall pipeline
• Help drive creative iteration and optimization
• Lead creative briefings and attend subsequent creative reviews to provide feedback and direction.

Requirements

• Bachelor’s degree
• 7+ years combined experience in gaming, brand marketing, or creative agency
• Ability to work across multiple teams
• Proven team leader with people/agency management experience
• Passion for gaming or entertainment brands
• Excellent analytical, verbal, and written skills
• Excellent interpersonal and relationship management skills
• Results oriented, self-motivated
• Organized and detail oriented
• Comfortable working in a fast-paced environment

Job Type: Regular, Full-Time

Salary Range: $130,000-$150,000

• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees
• Compensation decisions are dependent on circumstances of each role

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.