Brand Director

CCP Games is seeking a Brand Director to lead EVE Frontier’s brand and publishing efforts.

This is a strategic and hands-on role for someone who thrives in sandbox MMOs environment, understands player-driven ecosystems, and can build a powerful brand presence in a competitive market. If you are a creative and organized individual with a good understanding of numbers and analytics and have a passion for working on a sandbox MMO with unique challenges, complex dynamics and player driven ecosystem, we would love to see you apply.

Your tasks:

Strategic Brand Leadership:

• Define and implement a high-level brand and marketing strategy that aligns with the overarching business goals of EVE Frontier
• Lead the conceptualization and execution of global brand initiatives, ensuring a consistent and impactful presence across all markets and platforms.
• Establish and monitor key performance indicators (KPIs) and metrics to assess the effectiveness of brand strategies, adapting approaches based on data-driven insights to optimize outcomes and ROI.

Market Insight and Innovation:

• Oversee market research and consumer insight gathering to inform strategic decisions, identifying emerging trends and potential growth opportunities.
• Use data analytics to predict market trends and adapt brand strategies dynamically.

Integrated Marketing Oversight:

• Direct comprehensive marketing strategies that include digital, social media, traditional media, and direct marketing to enhance brand visibility and engagement.
• Ensure all marketing and communication strategies are innovative, data-driven, and yield measurable results in terms of brand growth and customer engagement.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and cost management to maximize return on investment.

Leadership and Collaboration:

• Serve as a senior leader, fostering a culture of collaboration and innovation across marketing, product development, and other key departments.
• Build and mentor a team of marketing and brand professionals, guiding them towards achieving excellence in their respective areas.

Agency and Partner Management:

• Manage high-level relationships with external agencies and strategic partners and lead collaborative projects that enhance brand value.
• Evaluate and select partners that align with the company’s brand ethos and business objectives.

Executive Representation:

• Represent the company’s branding interests in executive meetings and industry events, articulating the brand’s vision and strategies effectively to stakeholders and the public.
• Act as a key spokesperson for brand-related inquiries, presenting a coherent and persuasive brand image.

Your Profile:

• Experience in launching a game, from pre-release strategy to post-launch sustainment, with a deep understanding of go-to-market planning, player engagement, and long-term brand growth.
• Strong track record in the games industry, having proven success in being a part of strong marketing/branding team/s
• Excellent written and verbal communication skills, including ability to present insights and recommendations persuasively, in a compelling, easy to understand manner.
• Ability to set strategy and vision based on deep, insightful consumer understanding.
• Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines.
• Ability to influence diverse groups of people to achieve desired results.
• Team player – Ability to work with multiple cross-functional groups, including business & technical teams.
• High level of autonomy – a self-motivated and resourceful problem solver with an entrepreneurial spirit
• Huge passion for gaming and technology, and especially for playing sandbox MMOs.

What we can offer you:

• The inspiring challenge of working on the award winning MMO EVE Online in cooperation with amazingly talented and ambitious co-workers
• A multicultural work environment that encourages growth, creativity and innovation
• Double work station setup and flexible work environment
• An active fun division that hosts regular events
• An excellent canteen that offers a weekly breakfast and lunch menu as well as drinks and snacks
• Discretionary quarterly and annual performance sharing plan
• Annual sports grant
• A mobile phone as well as a mobile usage package
• Home internet
• A conditional monthly transportation grant
• Work environment that focuses on employee well-being
• On-site doctor, free of charge as well as other on-site services at a discounted price
• Relocation Package