Product Marketing Manager
Job Summary
Job Description
The Product Marketing Manager at Kabam is responsible for shaping the brand identity and ensuring the success of new and live game launches. This role involves developing consumer-focused marketing strategies, collaborating with cross-functional teams, managing partner relationships, and staying abreast of market trends. Responsibilities include contributing to marketing initiatives, developing campaign strategies based on game content and consumer insights, executing marketing programs to drive organic traffic, building campaign calendars, creating product presentations, and contributing to brand strategy. The ideal candidate will possess strong cross-functional collaboration, budget management, and communication skills, along with a passion for gaming and a strategic mindset.
Must have:
- 5+ years brand marketing experience (gaming preferred)
- Consumer insights application in marketing
- Cross-functional collaboration skills
- Budget management & financial analysis
- Excellent communication & presentation skills
- Passion for gaming & gaming culture knowledge
- Strategic thinking & results-oriented
Good to have:
- Master's degree in Marketing or related field
10 skills required
Job Details
At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…
Reporting to the Senior Director of Go-To-Market, the Product Marketing Manager is responsible for shaping the brand identity and ensuring the success of launching new games and operating live game marketing. This role involves planning consumer-focused marketing strategies & programs, collaborating with cross-functional teams for detailed planning, ensuring execution with a project manager mindset, managing partner relationships, and staying updated on market trends. The Product Marketing Manager plays a vital role in promoting the success of the company's games.
As a Product Marketing Manager, you will be responsible for:
- Strategic Planning
- Contribute to driving marketing initiatives aligned with business goals for new and live titles.
- Develop marketing campaign strategies based on game content plans and consumer insights to support new and live titles’ success.
- Collaborate with cross-functional teams to develop detailed strategies/programs for key marketing initiatives.
- Work with Consumer Insights and Product Development to understand product appeal for various audience segments.
- Marketing Strategy Execution
- Execute marketing programs to drive organic traffic that fall into branding activity area - i.e, PR, partnerships
- Build a campaign calendar & encompassing all activities and ensure consistent execution across all channels with cross-functional teams and external vendors
- Build product focused presentations to evangelize key features and roadmaps.
- Contribute to brand strategy development, including vision, promise, and messaging.
- Work with ASO manager to build a platform asset strategy that is highly integrated into game content roadmap
- Work with the Growth team to ensure creative strategy is aligned with key game initiatives for target audience
- Stay updated on competition and market trends to inform marketing strategies
- Relationship Management
- Build relationships with Game Development, and Licensing partners.
- Oversee partner and vendor relationships for marketing initiatives.
- Partner with Business Development to represent brands with 1st party partne
- Budget Management
- Assist in managing annual marketing budgets.
To be successful in this role, your background includes:
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
- 5+ years of experience in brand marketing, preferably in the gaming industry.
- Understanding of consumer insights and their application in marketing.
- Strong cross-functional collaboration skills.
- Budget management and financial analysis proficiency.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Passion for gaming and gaming culture knowledge.
- Strategic thinker with a track record of achieving results.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
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