About the job
Roles and Responsibilities
- Own performance marketing campaigns across channels (Google, Facebook, affiliates and Programmatic etc).
- Responsible for setting the overall Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google and Facebook.
- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue & retention (retargeting).
- Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics.
- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.
- Monitor & strategize to optimize performance campaigns on channels like Google Ads (UAC, GDN, Search, DV360), Facebook Ads & affiliate networks.
- Manage and drive results through our performance marketing agency/affiliate partners and work closely with internal stakeholders in Product, tech and data.
- Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.
- Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.
- Work with internal database & MMP tools (Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimize performance (CAC/ROAS/LTV/Retention)
Qualification & Requirements
- 4+ years of experience, minimum 2+ years in performance marketing.
- In-depth knowledge of performance marketing, an understanding of consumer behavior and campaign structure.
- Hands-on experience with Google, Facebook campaigns & has managed considerable monthly budgets.
- Platform knowledge for MMPs, deep understanding of attribution, is required.
- Proficient in excel, reporting tools.
- Full funnel knowledge of app ecosystem, metrics & understanding of how MMP systems work.
Good to have qualifications-
- Agency experience/E-Pharma experience is a plus
- Experimentation mindset
- High customer obsessed and focused, wanting to understand the customer in-depth.
- SQL/R knowledge
