Marketing Strategy Intern (Summer 2025)
Job Summary
Job Description
Capcom USA is seeking a Marketing Strategy Intern for Summer 2025 (10 weeks). The intern will assist the Associate Manager, Marketing Strategy, supporting daily marketing operations and campaigns. Responsibilities include developing upsell/cross-sell tactics for online games, conducting market research, proposing CRM and email marketing strategies, assisting with creative ideation, and leading social listening. The ideal candidate is pursuing a BS degree in a related field and possesses strong organizational, analytical, and communication skills. A keen interest in the video game industry and familiarity with Capcom's portfolio are a plus.
Must have:
- BS in related field
- Microsoft Office proficiency
- Strong organizational skills
- Excellent communication
- Market research experience
- Capcom portfolio knowledge (plus)
Good to have:
- Experience with project management tools (e.g., Wrike)
- Familiarity with A/B testing
- Experience with social listening tools
8 skills required
Job Details
Description
The job location is San Francisco, CA. This is not a remote job.
About Capcom:
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®, and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.
Position Intro
The Intern would be assisting the Capcom USA (CUSA) Associate Manager, Marketing Strategy through administrative support and management of titles and campaigns across the Capcom portfolio with Digital Sales, Brand Marketing, PR/Social, Business Operations, and other departments.
Will work with cross-functional groups such as Senior Management, Marketing, Sales, and other relevant stakeholders.
In this highly impactful assignment, the intern will work on a mix of actual deliverables while building skills for a possible career in the video game industry.
This is a short-term, entry level, temporary position expected to last 10 weeks and will be compensated accordingly.
This is a short-term, entry level, temporary position expected to last 10 weeks and will be compensated accordingly.
Internship Period:
- Starts in May/June 2025 (10 weeks)
Responsibilities:
- Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns.
- Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch.
- Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative.
- Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises.
- Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods.
- Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games.
- Submit asset requests through project management tools such as Wrike.
- Other tasks/projects as assigned.
Required Experience:
- The ideal candidate is pursuing a BS degree in Business Administration, Marketing, Economics, Math, Psychology, Gaming, Video/TV Production or another related field.
- Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)
- Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC).
- Has a keen interest in the interactive entertainment industry.
- Knowledgeable about industry brands; notably Capcom.
- Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners.
Skills & Abilities:
- Strong organization & problem-solving skills
- Attention to detail
- Familiarity with Capcom’s portfolio of IPs a plus
- Exceptional project management, analytical and prioritization skills
- Excellent communication & presentation skills
Travel Requirements:
- None
Licenses, Certifications, and Others:
- None
NOTE: The aforementioned experiences listed may be obtained through a combination of your schoolwork/classes/research and/or relevant previous job and/or internship experiences. This is a short-term, entry level, temporary position expected to last between 8-10 weeks and will be considered and compensated accordingly.
Physical Demands:
Ability to lift objects of up to 25 pounds in weight. Must be able to stand for long periods of time.
Working Environments:
Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Salary Range:
$25 per hour
Additional Information:
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities, and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels, and management’s decisions on how to best allocate department resources. Any shift, emphasis, or rebalancing of these assigned duties, responsibilities, and/or assignments does not constitute a change in the job classification.
Capcom Privacy Policy:
Capcom Privacy Policy: https://capcomusa.com/privacy/employee/
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About The Company
Capcom began in Japan in 1979 as a manufacturer and distributor of electronic game machines. In 1983 Capcom Co., Ltd was founded and soon built a reputation for introducing cutting-edge technology and software to the video game market. Now an industry leader in the video game industry for 25 years, Capcom's legacy of historic franchises in home and arcade gaming are testaments to an unparalleled commitment to excellence.
Building on its origins as a game machine manufacturer, Capcom is now involved in all areas of the video game industry and has offices in Tokyo, Osaka, California, England, Germany and Hong Kong.
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