Product Marketing Manager for PlayerZero

Who we are 

There are millions of virtual worlds people visit every day to play games, socialise, and collaborate. Today, most of those worlds are closed and disconnected walled gardens. We are on a mission to build bridges between virtual worlds.

Product

Ready Player Me is a cross-game avatar platform for developers, players, and content creators. We give players an avatar that travels with them across thousands of experiences and becomes their virtual identity. For game developers, we are an end-to-end avatar system that saves development time and helps them monetize better. Our avatar tools are used by 9000+ games, apps, and leading brands.

Built by Ready Player Me, PlayerZero is an avatar collectible platform that lets users create, customize, and evolve their digital identities across games, social media, and collectibles marketplaces. Our mission is to provide users with a singular, consistent identity that seamlessly integrates across multiple games and virtual worlds, enhanced by digital collectibles that enable avatars to grow and level up.

Our vision is to build bridges between virtual worlds, creating a truly interconnected experience for users. PlayerZero combines cutting-edge avatar technology, the cultural relevance of digital collectibles, and a commitment to an open, decentralized network of virtual worlds to shape the future of digital identity.
 

Present and future

We are backed by top investors like Andreessen Horowitz (a16z), Plural, David Baszucki, co-founder of Roblox, Justin Kan, co-founder of Twitch, Sebastian Knutsson & Riccardo Zacconi, King Games co-founders, Konvoy Ventures, Endeavor and Samsung Next among many others. 

Our team has built avatar systems for companies like Tencent, Huawei, HTC, and Verizon since 2014. We are working with well-known brands like Warner Bros, Adidas, Tommy Hilfiger, Dior, New Balance, and RTFKT.

With more than 9,000 developers and millions of users, Ready Player Me is the world's leading avatar platform.

Join us on this exciting journey and play a key role in shaping the future of self-representation in games and virtual experiences while building bridges between virtual worlds.

About you: 

We are looking for an experienced and results-driven Product Marketing Manager to lead the successful launch of PlayerZero's features, functionalities, and digital collectibles. You excel at aligning cross-functional teams, ensuring seamless collaboration between product, marketing, development, engineering, and partnerships. Your role will be critical in crafting and executing strategies that showcase PlayerZero's value as the ultimate platform for interoperable digital identities and virtual worlds. With a keen eye for market trends and user insights, you will ensure every launch resonates with both current and prospective users.

Your daily adventures will include:

• Messaging & Positioning.
  
  • Craft clear, compelling messaging that highlights PlayerZero’s unique value across features, digital collectibles, and updates.
  • Translate technical features into narratives that resonate with Web3 collectors.
  • Ensure all messaging aligns with the brand’s tone and emphasizes key differentiators.
• Launch Management.
  • Drive go-to-market strategies for features, digital collectibles, and updates, ensuring smooth and timely launches.
  • Create and maintain launch playbooks to coordinate teams and deliverables.
  • Track and report success metrics to refine future launches.
• Cross-Functional Collaboration.
  • Act as the bridge between product, marketing, engineering, and partnerships, ensuring alignment on goals and timelines.
  • Brief teams on upcoming releases and align all efforts under a unified brand narrative.
  • Coordinate cross-functional meetings to keep everyone informed and on track.
• Consumer Insights & Research.
  • Gather and analyze user feedback, market research, and industry trends to shape messaging and influence the product roadmap.
  • Stay ahead of trends in Web3, gaming, and digital identity to keep PlayerZero innovative.
• Performance Reporting & Optimization.
  • Analyze launch and campaign performance to track adoption, engagement, and user feedback.
  • Use insights to refine strategies and improve future results.

What you bring:

• Experience: 5–7 years in product marketing, focused on consumer-facing technical products in Web3, gaming, or digital platforms.
• Proven Success: Demonstrated ability to launch and scale technical products with measurable results.
• Messaging Expertise: Skilled at creating messaging frameworks that simplify complex concepts into engaging narratives.
• GTM Ownership: Hands-on experience leading go-to-market strategies for product features, delivering on-time, impactful launches.
• Web3 Knowledge: Strong understanding of blockchain, digital collectibles, Web3, and their applications in gaming and digital identity.
• Proactive Problem Solver: A hands-on, solutions-oriented approach with a passion for driving user engagement and adoption.
• Cross-Functional Collaboration: Experience partnering with teams across product, engineering, marketing, and community to ensure alignment.
• Startup Adaptability: Thrives in fast-paced environments, managing multiple initiatives and competing priorities with ease.

As a bonus, it would be awesome if you:

• Have experience working with avatars, digital identity, and shaping the future of virtual worlds.
• Share a personal interest in cross-game interoperability and other avatar applications.
• Have experience working in a startup or scaleup environment.
• Love gaming and deeply understand gaming culture.
  
  

Why you’ll love it here:

🌏 Work as a remote-first team anywhere in the world or in our Tallinn, London or Berlin hubs. We currently already have people in 16 countries.

📚 Personal development - exciting challenges mean a big impact. To reach the next level, we offer a personal learning budget.

💤 Flexible days off - we work hard, but it’s important for us to make sure people take time out to recharge.

⚡ Boost your wellbeing with our recharging budget, nurturing both your physical and mental health.

✈️ Biannual company retreats and team gatherings in our hubs; our Summer Days are legendary.

🕟 Flexible working hours - Results are more important than hours on the clock: we trust you to maintain your work-life balance.

📈 Competitive salary with equity options.

What’s life like at Ready Player Me?

At Ready Player Me, expect to make an impact and be a part of an ambitious, passionate, collaborative and caring team. We're here to do the best work of our lives, and build a world, both here and in the Metaverse, that we can be proud of. Our focus is on working together to build outstanding experiences for our users, at the forefront of change and innovation, as the Metaverse expands. We are a trusted partner, and we continuously strive to learn together. We always seek to be smarter tomorrow than we are today. Also check out our values.

Didn't find what you're looking for? Write us careers@readyplayer.me