Marketing Content/Campaign Director EWC MENA

Please note: This position is exclusively open to Saudi nationals, currently residing in Riyadh, Saudi Arabia or open to relocation to this city. The role requires hybrid attendance, with regular in-office presence at our Riyadh location as per business needs.

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture.

Our Consumer Marketing team is on a mission to find an experienced Marketing Director to lead strategic initiatives that drive fan engagement and monetization for the Esports World Cup (EWC)—the world’s largest gaming and esports event, held in Saudi Arabia.

Within the Consumer Commerce team—and under their guidance—we develop comprehensive commercial plans aimed at maximizing fan lifetime value through ticketing, merchandise, and digital collectibles.

In this role, you will spearhead campaigns to build and execute the Esports World Cup’s marketing strategy. Your leadership will be critical in crafting compelling storytelling, content, and campaign elements that resonate with both esports enthusiasts and mainstream audiences. By driving measurable results, you will help bridge the gap between competitive gaming and global pop culture.

You will collaborate closely with cross-functional teams and external partners to ensure all campaigns align with the Esports World Cup’s mission and brand vision.

Key Responsibilities: 

• Strategic Planning: Develop and execute the overarching marketing strategy focused on achieving business goals and KPIs, such as viewership, onsite attendance, brand awareness, fan satisfaction for the
• Campaign Development: Oversee the creation and execution of multi-channel marketing campaigns, including digital, social, and traditional media, ensuring a unified campaign voice.
• Performance Measurement: Define key performance indicators, monitor campaign effectiveness, and adapt strategies to maximize impact.
• Team Leadership: Lead and inspire a team of marketers, content creators, and campaign managers to deliver exceptional results.
• Mainstream Outreach: Design initiatives to connect esports with mainstream audiences, leveraging storytelling, partnerships, and innovative approaches.
• Storytelling: Build a compelling, coherent, and culturally relevant narrative for the Esports World Cup that resonates with both esports fans and mainstream audiences.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Cross-functional collaboration: Work with internal teams, including marketing, Content, Social Media, Performance Media / Paid Media, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives. Partner with external stakeholders, client stakeholders, and external agencies to deliver integrated marketing initiatives.
• Market Insights: Stay ahead of industry and mainstream trends, audience behaviours, and competitive landscape to inform and enhance marketing strategies.

Application information

Do you feel ready for the challenge of working at EFG? Join us for a game-changing career where we will shape the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form, including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in the English language and preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for.

If you are successful, you will be invited for an interview, and you will receive email notification feedback if you don’t qualify at this point!

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

• At ESL we create worlds where everybody can be somebody 
• At FACEIT we create a world where the community has the power to shape video games
• At DreamHack we create a world where the gaming community comes to life

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 7+ years of experience in marketing leadership roles, ideally within gaming, esports, or entertainment sectors.
• Proven expertise in building and executing large-scale marketing campaigns.
• Strong storytelling and content development skills.
• Exceptional ability to translate complex goals into actionable marketing strategies.
• Deep understanding of gaming culture, esports ecosystems, and mainstream audience engagement.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders.
• Experience working with intercultural teams and diverse audiences.
• Proficiency in marketing analytics tools and data-driven decision-making.
• Demonstrated soft skills including:
• Outstanding communication and presentation skills.
• Strategic thinking and problem-solving capabilities.
• Proactive, self-motivated, and results-driven approach.
• Strong team leadership and collaboration abilities.