Manager, CRM Operations

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

YOUR NEW ROLE    

As the Manager, CRM Operations, you will take charge of the day-to-day CRM operations for Max in the APAC region. Playing a pivotal role in Max's success, you'll collaborate closely with the marketing and lifecycle teams to drive user retention, engagement, and monetization through messaging channels such as email, push, and in-app.

YOUR ROLE ACCOUNTABILITIES

• Oversee day-to-day CRM operations, ensuring timely and error-free delivery of all campaigns 
• Manage relationships with Marketing and Creative teams, providing best practices, brainstorming campaign ideas, and regularly iterating on the campaign process to enhance speed and efficiency
• Collaborate closely with the MarTech team on new CRM feature/data requirements, troubleshooting, and roadmap prioritization
• Develop complex messaging journeys for lifecycle campaigns (e.g., onboarding, rescue)
• Manage end-to-end campaign ops process from request intake through scheduling
• Measure and report on CRM operational performance, providing actionable insights to enhance processes
• Stay abreast of industry trends and best practices

QUALIFICATIONS & EXPERIENCE

• 5+ years of experience in CRM Operations with enterprise-level ESP and/or marketing automation tools; strong preference for Braze experience
• Advanced experience in managing projects through Asana, JIRA, Monday.com, or similar platforms
• Advanced experience in building automated campaigns through a journey-building platform
• Advanced experience in audience segmentation and datapoint management
• Ability to liaise with creative, engineering, technical, marketing, analytics and business teams
• Strong team focus with outstanding organizational and resource management skills

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at   along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.