Lead Analyst - Ad Monetization

3 Months ago • 4-7 Years • Monetization

Job Summary

Job Description

The Lead Analyst - Ad Monetization will analyze revenue data to identify actionable insights for InMobi and Glance O&O properties. Responsibilities include collaborating with stakeholders to translate business questions into hypotheses, creating dashboards and reports, performing end-to-end funnel analysis, optimizing unit metrics, and producing monthly reporting across the portfolio. The role requires deep dives into complex datasets, working with various data sources, and collaborating with the monetization team to improve revenue performance. Proactive recommendations for new tests and initiatives to improve key metrics are crucial. The ideal candidate will be the central point of contact for internal reporting requirements.
Must have:
  • Analyze revenue data for insights
  • Collaborate with stakeholders
  • Create dashboards and reports
  • End-to-end funnel analysis
  • Optimize unit metrics
  • Monthly reporting
  • Advanced Excel, SQL, Python
  • Tableau or Power BI
Good to have:
  • Experience in Digital Advertising or Ad Tech

Job Details

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

InMobi’s culture is centered around: Thinking big, being passionate, accountable and taking ownership with freedom to make a difference in a flat organization. You will work with a very capable and ambitious peer group, who will welcome you with open heart and will go extra mile to make you successful. We believe that learning is a lifelong commitment, so we invest significantly in your development using internal and external resources. We also provide a strong career path that can help you grow either in the same or different function using the InMobi Live your Potential program.

Position Summary 

Lead Analyst - Ad Monetization 

We are looking for someone to join our efforts in programmatic monetization of InMobi and Glance O&O properties. The position would roll into InMobi Consumer Platform ( ICP) Programmatic Delivery. The role would involve deep diving into complex data sets to identify actionable insights that drive day to day business decisions. You would also drive revenue reporting and tracking, data analytics and develop insights into supply needs, pricing optimization and undertake product/ tech liaising exercises. 

Key Responsibilities: 

  • Analyze revenue data to find actionable insights that could lead to productive business decisions and new opportunities. 
  • Collaborate with customers and key stakeholders to translate business questions into verifiable hypotheses using complex, multi-source data. 
  • Own dashboards and custom reports to track key metrics, empower other team members with data and investigate business questions. 
  • End to End Funnel analysis, optimize unit metrics to maximize revenue. 
  • Work alongside counterparts in Monetization team to improve overall Revenue performance by continuous optimizations based on deep metrics analysis. 
  • Own monthly reporting across the entire InMobi O&O Consumer Properties portfolio; share weekly updates on impact of product changes on revenue, new partners addition, etc. 
  • Proactively make recommendations for new tests and initiatives to improve key metrics and customer outcomes. 
  • Act as the central POC for all internal reporting requirements, queries from finance / strat team and other ongoing projects around centralized consolidated reporting

Required Experience / Expectations 

  • Bachelor’s /Master’s degree in analytical field 
  • 4+ overall work experience within a Tech/Consulting/Analytics industry 
  • 3+ years of relevant management experience in a business analyst, data analyst or statistical analyst role 
  • Working Experience with Advanced Excel, sql, python, Tableau or PowerBI preferred  
  • Strategic, analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground 
  • Experience in Digital Advertising or Ad Tech industry is a plus 

 

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

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About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

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