Food Affordable Growth Senior Associate
Job Summary
Job Description
This role will involve leading problem-solving processes and strategy design focused on enhancing demand and growth metrics for GoFood, specifically GoFood PAS (GoFood's newest affordable offering). Responsibilities include identifying growth opportunities, recommending marketing/campaign strategies, and tracking key growth metrics. You will be responsible for conducting data analysis, synthesizing hypotheses, operating A/B tests, formulating incentive/campaign strategy recommendations, preparing key metrics reports, and collaborating with various stakeholders to understand user pain points and implement solutions. You will also conduct competitive benchmarking and analysis.
Must have:
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, Business Analytics or equivalent experience
- 2+ years of experience within Business Analytics, Business Intelligence, Strategy and Planning, Growth
- Hypothesis-driven thinking process
- Comfortable manipulating large amounts of raw data
- Strong knowledge of SQL/Bigquery and A/B test concept
- Proactive and team-player attitude
- General project management skills
Good to have:
- Basic understanding of analytic and database tools (e.g., Tableau)
- Experience in marketing organizations
4 skills required
Job Details
About The Role
In this role, you will lead problem-solving processes and strategy design with focus on improving demand and growth metrics for GoFood. With focus on growing GoFood PAS demand, you’ll scout the growth opportunities, recommend the marketing / campaign strategies, and track key growth metrics. In short, you’ll wake up every day and think of new ways to create values with our newly-different affordable mode for the country’s beloved food-delivery service, how cool is that!
What You Will Do
- Discover GoFood PAS (our newest affordable offering!) growth opportunities from the flywheel between Gofood’s users and its partners through all of the metrics by running data analysis from Gojek’s vast database
- Own an end-to-end process from synthesizing hypotheses, operating A/B test, formulating the incentives / campaign strategy recommendaton and preparing the key metrics report to wider stakeholders
- Be a thought partner for project stakeholders to find the root insights of a problem or opportunities
- Collaborate with Business, Product, Marketing, Region, Research and Intelligence team to understand about users’ pain points, define and implement the solution
- Conduct competitive benchmarking and analysis with local and international counterparts
What This Role Needs
- To start, for those with BI / biz analytics background but keen to become a business decider, you are the one!
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, Business Analytics or equivalent experience
- 2+ years of experience within one or more of the following fields: Business Analytics, Business Intelligence, Strategy and Planning, Growth
- Hypothesis-driven thinking process and comfortable with manipulating large amounts of raw data
- Able to uncover the narrative and relationship behind the numbers and communicate the insights to a wider audience
- Strong knowledge of SQL/Bigquery and A/B test concept is highly desirable and basic understanding of analytic and database tools common within a marketing organization (e.g.,, Tableau, etc.)
- A proactive and team-player attitude with general project management skills to manage projects and effectively collaborate with stakeholders
About The Team
Our GoFood’s Food Affordable business team consists of 7 founding members based in Jakarta. The team plays a crucial role in scaling the company’s new affordable service in our Gojek ecosystem. On a day-to-day basis, we try to empathize with our unique untapped segment’s pain points, then design and implement freshly new, yet impactful and scalable business solutions to have them onboard with our service.
Food Affordable Growth pod is the think-tank of GoFood PAS demand growth. We combine insights and creativity, either to formulate long-term campaigns or short-term tactics. Thus, our main responsibility is to constantly ensure that GoFood maintains its position as a market leader in a sustainable manner. How does one achieve this, you may ask? By becoming strategic, data-driven, yet pragmatic in everything that we do.
Along with a common drive to use technology to better our community, given the nature of our department, our team bonds over our shared love for good food and the best spots to eat in town. We’re the literal embodiment of Foodies (who can blame us when we work for one of the largest food delivery platforms in Asia!).
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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