Director, Product Communications

Want to help us, help others? We’re hiring! 

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

We are seeking a Director of Product Communications to join our global go-to-market team! In this leadership role, you will shape and execute a comprehensive product communications strategy that reinforces GoFundMe's brand and mission. You will help position GoFundMe as the leader in online giving by telling the story of how our innovative products and technology support individuals, organizations, and communities worldwide. As a key spokesperson for the company, you will engage with media and other stakeholders to amplify our product innovation stories with a broad consumer audience.

The Job…

• Collaborate with teams across Communications, Product, Marketing, and Research to share GoFundMe’s product innovation stories. 
• Develop and implement a product communications strategy that supports our mission to help people help each other. 
• Build and maintain relationships with key media outlets (tech, business, consumer, nonprofit, and social impact) to become a go-to expert on GoFundMe’s product innovations, platform features, and impact.
• Secure top-tier media coverage to reach key stakeholders for product news, focusing on consumer and business tech. 
• Collaborate closely with Product, Marketing, and Customer Success teams to ensure consistent, compelling messaging across all channels.
• Lead product launches and feature announcements, including writing press releases, blog posts, product demos, and case studies.
• Engage with the GoFundMe community to drive adoption and awareness of new products and features.
• Develop internal relationships and attend cross-functional meetings to stay informed on key initiatives and identify strategic storytelling opportunities.
• Draft high-level messaging, communications strategies and media assets for announcements, activations, partnerships, and product launches.

You… 

• BA/BS or equivalent experience.
• 10+ years of PR/Communications experience, preferably within fintech or technology.
• Demonstrated expertise in driving and executing product communications strategies that effectively convey product vision, value propositions, and key differentiators to a wide range of stakeholders.
• In-house experience working closely with product teams to translate complex technical concepts into clear, compelling narratives that resonate with external audiences.
• Exceptional written and verbal communication skills, with the ability to tailor messages for various audiences.
• Strong understanding of the media and technology landscape.
• Excellent project management skills with the ability to lead multiple time-sensitive initiatives.
• Deep experience with media relations and proven results securing coverage across a variety of media beats and tiers. Strong relationships at leading consumer tech publications.
• A collaborative team player who thrives in cross-functional environments and can work independently to deliver results.
• A creative and proactive storyteller who is constantly searching for media opportunities and unafraid to dig in, research, and pitch angles and ideas to the team.
• Candidates located in the San Francisco area are strongly preferred.

Why you’ll love it here...

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, and commuting, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $139,500 - $209,500 + bonus + equity + benefits.  As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com. 

Dedication to Diversity 

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.