Director of Product Marketing

1 Month ago • 7 Years + • Marketing

Job Summary

Job Description

The Director of Product Marketing at Rush Street Interactive will develop and execute marketing strategies to boost online casino and gaming products. This hands-on role involves driving user acquisition, engagement, and retention. Responsibilities include collaborating with cross-functional teams (Product, Creative, User Acquisition), refining product messaging, optimizing campaign strategies, analyzing user data, and leading a small marketing team. The ideal candidate will have 7+ years of digital marketing experience in online gaming or a similar fast-paced industry, strong leadership and analytical skills, and excellent communication abilities. They must be comfortable in a dynamic environment and possess a deep understanding of the gaming market.
Must have:
  • 7+ years digital marketing experience
  • Online gaming industry experience
  • Strong leadership & analytical skills
  • Excellent communication
  • Team management & cross-functional collaboration
  • Data analysis & campaign optimization
Perks:
  • Competitive compensation
  • Work-life balance initiatives
  • Autonomy
  • Growth opportunities
  • Supportive atmosphere

Job Details

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social, and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

As the Director of Product Marketing, you will play a critical role in developing and executing marketing strategies to support our online casino and gaming products. This hands-on position focuses on driving user acquisition, engagement, and retention while ensuring collaboration across teams to meet shared goals. You will lead a small team of talented marketing professionals and help elevate RSI's marketing efforts in the highly competitive gaming industry.

What You Will Do:

  • Develop and Execute Marketing Strategies: Support the creation, prioritization, and implementation of marketing initiatives that enhance brand visibility, user acquisition, engagement, onboarding, virality, and re-engagement.
  • Collaborate Across Teams: Partner closely with the Product, Creative, and User Acquisition teams to ensure alignment on product positioning, launch KPIs, and user experience goals.
  • Refine Product Messaging: Help craft compelling narratives and marketing materials that align with the brand voice and performance objectives based on consumer and competitive research.
  • Support User Acquisition Efforts: Work with the User Acquisition team to optimize campaign strategy and identify opportunities for growth.
  • Leverage Data for Insights: Analyze campaign and user data to refine strategies, measure performance, and adjust tactics as needed to achieve results.
  • Lead a High-Performing Team: Manage and mentor a small team, fostering a culture of high trust, high autonomy and a growth mindset.

 

What We’re Looking For:

  • Relevant Experience: 7+ years of experience in digital marketing, ideally within online gaming, casinos, mobile gaming, or a similar fast-paced industry.
  • Proven Leadership Abilities: Experience managing small teams and leading cross-functional marketing projects.
  • Strong Creative and Analytical Skills: Balance between aesthetic judgment for creative campaigns and analytical expertise to measure results and drive performance.
  • Industry Knowledge: Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
  • Communication Proficiency: Exceptional written and verbal communication skills to convey ideas and inspire action.
  • Agility: Comfortable working in a dynamic environment, balancing multiple priorities while maintaining focus on strategic goals.

Join Us:

At Rush Street Interactive, you’ll be part of a community that loves to create, play, and lead the future of online gaming. We offer competitive benefits, a flexible work environment, and the opportunity to be part of an innovative and exciting company. If you are driven by high performance, strategic thinking, and want to influence the future of online gaming, apply today to join our team!

What makes us great:
  • Comprehensive compensation
  • Work-life balance initiatives
  • Autonomy – we embrace personal freedom and responsibility
  • Creativity – we are open to new ideas of how we can be better
  • Growth – we want you to develop personally as well as professionally
  • Top-notch professionals who are passionate about what they doing
  • People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity, and expression, marital status, family status, lifestyle, age, culture, religion, military, and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!

Similar Jobs

ByteDance - LLM Training Operation (Language and Creative) - Analyst

ByteDance

Singapore (On-Site)
3 Months ago
Blazesoft - Product Manager

Blazesoft

Vaughan, Ontario, Canada (On-Site)
3 Months ago
ESL FACEIT Group - EFG - Senior Product Designer (Central team)

ESL FACEIT Group - EFG

London, England, United Kingdom (Remote)
2 Weeks ago
Netflix - Software Engineer (L6) - Revenue Finance Infrastructure

Netflix

Los Gatos, California, United States (On-Site)
3 Months ago
Netflix - Director, Marketing Partnerships Creative, APAC

Netflix

Singapore, Singapore (On-Site)
3 Months ago
Buckman - Coordenador FP&A LATAM

Buckman

Sumaré, State Of São Paulo, Brazil (On-Site)
3 Months ago
Animoca Brands - Marketing Lead

Animoca Brands

Hong Kong (Hybrid)
4 Months ago
PwC - Consultant en contrôle de gestion | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
3 Months ago
PwC - Audit Manager - Healthcare

PwC

Zürich, Zurich, Switzerland (On-Site)
4 Months ago
Nintendo - Manager, Retail & Digital Strategy

Nintendo

Redmond, Washington, United States (Hybrid)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

DNEG - Head of Taxation

DNEG

Mumbai, Maharashtra, India (On-Site)
5 Months ago
STAGE - Product Manager - Monetization

STAGE

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
Mattel  Inc  - Sr Director - M&A and Corporate Development

Mattel Inc

El Segundo, California, United States (On-Site)
1 Month ago
Bohemia Interactive - UX/CX Designer

Bohemia Interactive

Prague, Prague, Czechia (On-Site)
3 Months ago
FRVR - FP&A and Business Operations Manager

FRVR

Lisbon, Lisbon, Portugal (Remote)
2 Months ago
The Goodyear Tire & Rubber Company - CAD Senior Platform Administrator

The Goodyear Tire & Rubber Company

Hyderabad, Telangana, India (Hybrid)
4 Months ago
Unity - Développeur(se) de Données Principal(e) / Principal Data Developer

Unity

Montreal, Quebec, Canada (On-Site)
7 Months ago
Skillz - Engineering Manager

Skillz

Bengaluru, Karnataka, India (Hybrid)
2 Hours ago
Homegaatha - Graphic Designer

Homegaatha

New Delhi, Delhi, India (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

Alphasense - Marketing Specialist, Influencer and Sponsorship Campaigns

Alphasense

Remote, Oregon, United States (Remote)
1 Week ago
PwC - Manager audit financier | Asset Management | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
4 Months ago
WebFX - Jr. Internet Marketing Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
3 Months ago
The Walt Disney Company - APAC Publicity Intern

The Walt Disney Company

Singapore, Singapore (On-Site)
1 Day ago
Blizzard Entertainment - Senior Brand Manager, World of Warcraft

Blizzard Entertainment

Irvine, California, United States (On-Site)
3 Months ago
SmileGate - Marketing PM (Subculture)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
4 Weeks ago
Thatgamecompany - Senior Project Manager - Marketing

Thatgamecompany

United States (Remote)
8 Months ago
Supercell - Global Communications Specialist

Supercell

Helsinki, Uusimaa, Finland (On-Site)
3 Months ago
Canva - Associate Creative Director, Southeast Asia (12-month contract)

Canva

Jakarta, Jakarta, Indonesia (Remote)
2 Months ago
WebFX - Remote Copywriter: Health

WebFX

South Africa (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Collingswood, New Jersey, United States (Hybrid)

Estonia (Hybrid)

Tartu, Tartu County, Estonia (Hybrid)

Tallinn, Harju County, Estonia (Hybrid)

Toronto, Ontario, Canada (On-Site)

Tartu, Tartu County, Estonia (Hybrid)

Tallinn, Harju County, Estonia (Hybrid)

View All Jobs

Get notified when new jobs are added by Rush Street Interactive

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug