Outscal Logooutscal logo

Director, Brand Marketing

3 Hours ago • 10 Years + • Marketing

Job Summary

Job Description

The Director, Brand Marketing at PlayStation will lead brand and live service marketing for a portfolio of high-profile, multi-device titles. This role is crucial for the financial success of these games, requiring the creation and management of holistic global marketing plans. Responsibilities include coaching teams to define and create plans for player acquisition, engagement, retention, and re-engagement; partnering in developing international go-to-market strategies; and managing annual marketing budgets exceeding $50 million. The ideal candidate will have extensive experience in game marketing, live service products, and new business models, demonstrating a blend of creativity and analytical skills.
Must have:
  • Lead marketing for multiple game franchises
  • Develop high-impact global consumer strategies
  • Manage $50M+ annual marketing budgets
  • 10+ years video game product marketing experience
  • Live services and franchise management expertise
Good to have:
  • Master's Degree
  • Experience with AAA games and platforms

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

The Director, Brand Marketing will be responsible for building and leading brand and live service marketing for a portfolio of high profile, multi-device titles.

You will play a critical role in ensuring financial success of a portfolio of games. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves coaching teams to define and create plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players. Additionally, this person will partner in developing strategy and process for international go-to-market.

Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players constantly engaged.

What you'll be doing:

Marketing Strategy Lead marketing for multiple game franchises

  • Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch live service marketing plans and operations
  • Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics
  • Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics
  • Develop best-in-class live service strategy, including always-on, content strategy for Games as a Service

Budgeting – Manage annual marketing budgets of $50M+

Team Management – Lead and mentor a team of marketers in multiple geographic locations

Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game

Global Campaign Management – Partner with international marketing teams to deliver international GTM strategy

What we're looking for:

  • Deep understanding of and experience working on AAA Games, platform experience a plus
  • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
  • Minimum 10+ years of video game product marketing experience, with a focus on live services and franchise management
  • Marketing degree or equivalent – Master’s Degree is preferred.
  • Expertise in assessing and building new business models with players in mind
  • Live services experience, can include products with continuous revenue models and constantly updated content offerings
  • Comprehensive understanding of the full live services marketing funnel, including acquisition, retention, and monetization.
  • Ability to make data driven marketing decisions
  • Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
  • Ability to think strategically and execute tactically, and a persistent attention to detail
  • Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
  • Proven expertise in the planning, execution and leadership of business plans

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Similar Jobs

NVIDIA - Global Commodity Manager, Packaging

NVIDIA

Santa Clara, California, United States (Hybrid)
1 Month ago
Paypal - Senior Data Scientist, MMM

Paypal

San Jose, California, United States (Hybrid)
5 Months ago
prizepicks - Senior Manager, Product Design, Gamification & Social Engagement

prizepicks

Atlanta, Georgia, United States (Remote)
2 Weeks ago
Eleven Labs - Forward Deployed Engineer

Eleven Labs

London, England, United Kingdom (Remote)
5 Months ago
Microsoft - Research Intern - M365 Copilot – Fine-Tuning AI

Microsoft

Redmond, Washington, United States (On-Site)
2 Months ago
MyGames - Marketing Producer

MyGames

(Remote)
1 Month ago
Fugo Games - Growth Specialist

Fugo Games

İstanbul, Türkiye (On-Site)
3 Weeks ago
Bally's Interactive - Head of Digital

Bally's Interactive

Malta, New York, United States (On-Site)
3 Months ago
GosuGamers - Marketing & Partnerships Manager (TH)

GosuGamers

Bangkok, Bangkok, Thailand (On-Site)
2 Weeks ago
Booming games - Affiliate Manager

Booming games

(Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

STAEDEAN - Motion Graphic Designer

STAEDEAN

Hyderabad, Telangana, India (On-Site)
7 Months ago
Santa Monica Studio - Principal Technical Artist

Santa Monica Studio

Los Angeles, California, United States (On-Site)
3 Months ago
Sporty Group - BG Global Events Coordinator

Sporty Group

Bulgaria (Remote)
3 Months ago
Eleven Labs - Customer Success - EMEA

Eleven Labs

London, England, United Kingdom (Remote)
2 Weeks ago
Hitachi - Data Scientist

Hitachi

Pune, Maharashtra, India (Remote)
4 Months ago
PwC - IN-Associate_SAP ARIBA_ Enterprise APP SAP _  Advisory_Pune

PwC

Pune, Maharashtra, India (On-Site)
2 Months ago
Ziff Davis - Editorial Director, Spiceworks

Ziff Davis

Austin, Texas, United States (Remote)
2 Months ago
Playtika - Creative Manager

Playtika

Israel (On-Site)
4 Months ago
The Walt Disney Company - Principal Software Engineer, Front End

The Walt Disney Company

Santa Monica, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in London, England, United Kingdom

Unity - Senior Partner Engineer - EMEA

Unity

Brighton And Hove, England, United Kingdom (Hybrid)
3 Months ago
Playtech - Platform Engineer

Playtech

London, England, United Kingdom (On_site)
1 Month ago
Playtech - Senior Linux Firmware Engineer

Playtech

Manchester, England, United Kingdom (On_site)
1 Month ago
Climax Studios - Environment Artist

Climax Studios

Liverpool, England, United Kingdom (On-Site)
3 Weeks ago
PlayStation Global - Mid-Level Machine Learning Engineer

PlayStation Global

London, England, United Kingdom (On-Site)
1 Month ago
Maverick Games - UI Engineer

Maverick Games

Warwick, England, United Kingdom (On-Site)
1 Month ago
Alpha Sense - Account Executive, Enterprise Intelligence

Alpha Sense

London, England, United Kingdom (On-Site)
4 Months ago
version 1 - Outsystems Technical Lead

version 1

Belfast, Northern Ireland, United Kingdom (On-Site)
2 Months ago
Hyper Luminal Games - Game Designer

Hyper Luminal Games

Scotland, United Kingdom (On-Site)
1 Month ago
Hypixel Studios - Associate Systems Administrator

Hypixel Studios

Londonderry, Northern Ireland, United Kingdom (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Scopely - Director of Production, Marketing Technology

Scopely

Barcelona, Catalonia, Spain (Hybrid)
1 Week ago
The Walt Disney Company - Studio Marketing Internship

The Walt Disney Company

Dublin, County Dublin, Ireland (On-Site)
1 Month ago
PwC - Senior Consultant | Transformation digitale & SI | Retail & Luxe | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
4 Months ago
Netflix - Senior Manager, Film & Series Marketing - Japan

Netflix

Tokyo, Japan (On-Site)
2 Months ago
Singularity 6 - Senior Brand Manager

Singularity 6

United States (Hybrid)
3 Months ago
Rockstar Games - Marketing Manager - Japan

Rockstar Games

Jihomoravský Kraj, Czechia (On-Site)
1 Month ago
Keywords Studios (Player Support) - Temporary Technical Communications Specialist

Keywords Studios (Player Support)

United Kingdom (Remote)
6 Months ago
Landor - Junior Strategist

Landor

Hamburg, Hamburg, Germany (On-Site)
2 Weeks ago
PwC - Management group Département technique normes françaises | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
5 Months ago
Turbulent - Marketing Project Leader

Turbulent

Montreal, Quebec, Canada (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

England, United Kingdom (On-Site)

Aliso Viejo, California, United States (On-Site)

Liverpool, England, United Kingdom (Hybrid)

London, England, United Kingdom (Hybrid)

Guildford, England, United Kingdom (On-Site)

Los Angeles, California, United States (On-Site)

Liverpool, England, United Kingdom (Hybrid)

San Francisco, California, United States (On-Site)

Los Angeles, California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by PlayStation Global

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug