Country Manager

Visión general de la empresa:

Trek Bicycle es una empresa global líder en el diseño y manufactura de bicicletas y productos relacionados con el ciclismo. Trek cree que la bicicleta puede ser una solución simple a muchos de los problemas complejos del mundo, y está comprometido a derribar las barreras que impiden que más personas usen la bicicleta como medio de transporte, recreación e inspiración.

Nuestra misión es crear productos que amamos y cuidar a nuestros clientes. Valoramos a nuestro equipo, asegurándonos que es el mejor equipo. Valoramos las nuevas ideas de cualquier lugar, inspirando a otros con nuestra energía positiva, enfrentándonos a la realidad para tomar decisiones difíciles, y consiguiendo que las cosas se hagan rápidamente, convirtiendo las ideas en realidad.

¡Ven, únete y ayúdanos a transformar el mundo, la bicicleta y diviértete al mismo tiempo!

Country Manager - Trek, Mexico

Trek Bicycle - San Luis Potosi, SLP Mexico

Company Summary:

Headquartered in Waterloo, Wisconsin, Trek Bicycle is a global leader in the design and manufacture of bicycles.  Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, sport and inspiration.

Our mission is to create products we love, provide incredible hospitality, and to change the world by getting more people on bikes.  We value our team, making sure the best is on the field.   We value new ideas from anywhere, inspiring others with our positive energy, dealing with reality to make the tough calls, and getting things done fast- turning ideas into reality.

Job Purpose

The Country Manager will develop business objectives, build a growth plan and oversee operations for Trek Bicycle Corporation in Mexico.  Direct and co-ordinate overall effort of the company to achieve company growth goals. 

Overall responsibility/accountability (Budget, Sales, Marketing, Retail initiatives HR, Logistics, Commercial, Fiscal & Legal support) of entire operation for Mexico.

Main Accountabilities

• Provide leadership and oversight for all company operations
• Key focus on Sales, Distribution and Marketing
• Lead, coach & develop a high performing team
• Support development of an effective network of competent and committed retailers

Sales & Marketing:

• Overall accountability for company strategic plans and results in alignment with headquarters.
• Achieve and exceed established monthly, quarterly and annual profit, revenue, and cash goals.
• Oversee implementation of marketing plans/strategy across the market.
• Identification and development of effective retail network
• Providing monthly reports to management; definition, implementation and follow up of sales KPIs
• Maintain and develop strong client relationships by providing excellent customer service.

Retail Development:

• Establish a retail network aligned to Trek’s global standards
• Utilize market share data and demographic data to identify retail opportunities
• Ensure proper representation of our brands to enhance the consumer experience
• Consult with retailers to assist them with their business success

Human Resources:

• Create a positive Great Place to Work environment, build on a culture of ownership and empowerment
• Recruit, develop and lead a team of successful people that align with our culture.
• Provide guidance and oversight of the team, working with them to improve performance and capabilities.
• Set targets for the team and monitor performance against goals.

Commercial:

• Develop a cohesive and robust distribution structure facilitating effective supply of product.
• Actively engage in sales and operations planning process
• Develop effective retailer program and pricing strategies to grow market share
• Maintain inventory at optimum level to ensure customer demand is covered
• Partner with Financial Controller to effectively manage cash position, continual improvement of business processes, and effective handling of creditors/debtors

EXPERIENCE AND KNOW HOW EXPECTED OF THE INCUMBENT:

• Minimum 3-5 years’ experience as a general manager or equivalent position
• Ideal candidate will have experience in outdoor, sports industry or high-end luxury consumer products company. Retail experience a plus.
• Prior experience in a marketing or sales role for a minimum of 5 years
• Experience in working with a US based company.   Must be willing/able to travel.

PERSONAL COMPETENCIES: [DESCRIPTION: individual relevant aspects: skills and behavior expected, personality

• Ability to set vision and create strategy
• Proven experience in achieving goals
• Impatience to achieve change
• Able to perform detailed work while managing the direction of the company
• Collaboration and teamwork with internal and global partners
• Ability to coach and mentor team to grow and develop  
• Bring positive energy to motivate team to tackle the biggest opportunities  
• History of breaking down barriers for staff to achieve their goals
• Proven record of making hard decisions
• Able to confront organizational, employee and your own personal weaknesses
• Teach Trek values and lead by example
• Strong presentation skills
• Bicycle product knowledge, and able to live the brand
• Ability to manage change
• Strong oral and written language skills