Campaign Marketing Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview:

You will bring Global brand, hardware, software, or peripheral marketing strategies to life locally. This involves developing, improving, and completing campaigns to build a meaningful impact that resonate with local audiences. Leading the execution of go to market strategies, you’ll work collaboratively with the wider marketing team, Global partners from a range of business areas and agencies to deliver on key marketing and business objectives.

What you’ll be doing:

• Responsible for Campaign Management of Brand, HW, 1st & 3rd Party SW and/or Peripherals, as allocated by the Senior Manager, Brand and Campaign Marketing, according to the fiscal year priorities and launches.
• Lead local marketing campaign activity throughout the product lifecycle (market & audience insight, agency brief, marketing plan, through the line marketing activities, collaborate on paid, owned and earned executions, post-campaign analysis), acting as the key coordinator on projects for all internal departments (Commercial, Channel Experience, Communications, Operations, Finance).
• Project manage the planning, briefing, localisation and execution of global marketing campaigns including paid media, coordinating multichannel outputs -and tracking approvals to ensure campaigns are delivered on time
• Collaborate with Global Marketing to disseminate product information and global strategies, provide feedback on local market nuances, manage approval processes of creative campaign activities and evangelise the product internally.
• Work closely with the International Media Manager to:
• Utilise existing research materials and player insights to ensure a full understanding of our audience and the impact of our campaigns against agreed objectives
• Understand local market nuances and local media & consumer/player insights to create impactful campaigns in context of global strategies.
• Partner with the Community and Cultural Activations Team on consumer engagement activities such as events, social media, and community initiatives that leverage cultural nuances and/or resonate with local audiences
• Collaborate with the Commercial on understanding/impacting Commercial performance, understanding when and how we need to support products but also the impact delivered by your work in achieving those results.
• Assist the Consumer Experience team in the development of relevant campaign materials for retail channels
• Work with other Campaign Managers, ensuring that individual campaign activations and creative executions form part of a wider, coherent campaign and brand positioning
• Manage external agencies on projects to ensure timely development of marketing assets and other related activities.
• Continual analysis of competitive products and competitor activity across marketing, commercial and PR to ensure PlayStation campaigns are delivering best-in-market results
• Prudent observation of finance processes including budget management, timely PR & PO processing, ongoing analysis of open POs and invoice recognition to ensure balances are closed to allow for timely re-investment
• Guardian/champion of the PlayStation brand and software IP through management, development, and approval of PlayStation brand assets on first and third party campaigns
• Be “the voice of the player” within the business to maintain focus on the customer while also meeting business goals

What we’re looking for:

• Proven experience within campaign marketing roles, ideally leading the execution of go-to-market strategies
• Exceptional organisational and planning skills with the ability to manage multiple tasks, prioritise and pivot to respond to business demands in a dynamic and busy environment
• Ability to show initiative and be proactive, possessing a “can-do” attitude
• Naturally collaborative with a strong emphasis on building relationships both internally and externally
• Appetite in consumer insights, using data and experience to develop creative solutions in response to challenges and opportunities.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.