Associate Manager, Marketing (CRM)

Job Responsibilities:

• Plan and develop multi-channel CRM-campaigns (emails, SMS, mobile app, social advertising, and WeChat etc) along the consumer journey by working closely with internal marketing partners, cross-functional teams and external agencies.
• Manage end-to-end multi-channel CRM-campaigns implementation, including campaign calendar planning, content strategy and design, segmentation, and personalization.
• Define and execute A/B testing and various tests and learnings to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.
• Implement tracking and reporting mechanisms, such as Salesforce and Adobe Analytics, to measure CRM performance, KPIs and conversions to help enhance the effectiveness of campaigns.
• Facilitate and execute CRM initiatives aligning with the business directions.
• Conduct competitive analysis and provide recommendations based on competitive reviews, learnings, and industry best practices.

Job requirements:

• Bachelor’s degree or equivalent in Business, Management or Marketing
• 5 years of CRM experience and / or Digital Marketing, including 2 years using Exact Target/ Salesforce Marketing Cloud (or similar email marketing platforms)
• Experiences in planning, delivering, and executing emails, SMS and mobile app campaigns, including a good understanding of segmentation, personalization, email designs, HTML knowledge, dynamic contents and compliance with data privacy regulations.
• Experience in tracking and reporting Marketing campaigns, including providing insights and campaign optimizations/ recommendations.
• Experience in trending social/communication platforms (e.g. Facebook, Instagram, WeChat) is a must
• Excellent organization, interpersonal, copywriting and communication skills
• Strong can-do mind-set & people skills
• Demonstrate a strong sense of ownership for assigned projects
• Fluent in written & spoken Cantonese, Mandarin & English

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