Summer 2025 MBA Graduate Associate, Brand Strategy

Summer 2025 MBA Graduate Associate, Brand Strategy

The Brand Strategy team develops comprehensive and relevant brand & franchise strategies that drive business across the enterprise globally.   We work with business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and measure key outcomes.

Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all our projects. A few examples:

• Provide thought leadership to the Chief Brand Officer on the state of our brands and franchises and key opportunities for growth

• Support business unit leadership by identifying key business drivers and areas for continued improvement

• Develop brand and franchise growth strategies for specific markets and consumer segments

• Size potential for new business opportunities

This MBA Graduate Associate role is for the duration of Summer 2025. 

Responsibilities:

• Lead workstreams and small projects, with support from team leaders

• Provide strategic support on projects such as developing hypotheses, and developing and measuring success criteria

• Develop strategy and story-driven business decks based on data and insights

• Conduct analyses and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity

• Present findings and work with partners across the enterprise to answer important business questions

Example Projects:

• Engage in thought leadership projects such as articulating the key opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions

• Analyze core business questions such as: What products drive the Disney brand? Who are TWDC fans? What is the size of the preschool entertainment market?

• Articulate strength of various TWDC IP, including what elements resonate with consumers

Minimum qualifications:

• At last 3 years of experience in an internal strategy, management consulting, analytics, or brand management role

• Industry-relevant experience, as defined by one or more of the following:

  • Strategic or Management Consulting at a top-tier management consulting firm

  • Strategy or analytics within a media, technology or consumer packaged goods company

  • Brand or Franchise management in consumer-focused company (not B2B)

• Exceptional analytical skills

• Experience drawing business insights from data and interpret real world application

• Experience creating presentations that clearly communicate a cohesive story using information and data from multiple sources

• Excellent project management skills and ability to execute quality work with tight deadlines

• Ability to prioritize

• Ability to manage several projects simultaneously

• Solid verbal and written communication and presentation skills

• Proficient in Excel, PowerPoint, and Keynote

• Ability to work in a team environment as well as independently

• Maturity and enthusiasm

Education:

• Graduated from an accredited college or university with a BA/BS

• Currently enrolled in an MBA program or have graduated from a program within the last 6 months

Additional Information:

• The approximate dates of this opportunity are late May or early June through August 2025

• Candidate must be available to work full time hours (approximately 40 hours per week) for the duration of the role

• Able to provide own housing and transportation in the Burbank/Glendale area

• Must possess unrestricted work authorization

• Must be at least 18 years of age