Associate Director, Marketing
Job Summary
Job Description
12 skills required
Job Details
Description
MedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
As an Associate Director, Audience Engagement (AD) for our Live Business Unit, you will be an integral member of the audience engagement team and will be responsible for registrations, engagement metrics, and growth for live in-person attendees. Specifically, you will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for live programs with a concentration in the oncology space.
The ideal candidate will bring strong event experience, project management, data management, analytical, communication, leadership, and problem-solving skills. You must have a proven ability to meet deadlines, while being proactive and detail oriented. You will also need to possess a strong attention to detail, the ability to form effective working relationships with a variety of teams, the skill to think outside the box to interpret and solve complex tasks, and the ability to manage time to work effectively during busy sales cycles.
Responsibilities:
- Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
- Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals and minimums
- Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace
- Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions
- Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance
- Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
- Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation
- Work closely with teams to coordinate and execute tactics within marketing plans for sold activities. More specifically:
- Coordinate with the Program Management team to develop timelines for marketing plans
- Optimize email and e-newsletter tactics
- Work with social media specialist(s) to publish social media posts
- Work with Data Analytics to track program performance – to optimize list targeting/segmentation to improve response rates and overall yield
- Provide ongoing reporting and analysis to inform and support business decisions by:
- Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social
- Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
- Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders
- Share channel performance data with internal teams
Qualifications:
- 5+ years events marketing experience in multi-channel marketing (required)
Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing
Exceptional in-person marketing strategy and campaign management skills
Experience with web analytics including engagement & marketing channel (such as Adobe Omniture)
Must be proactive and detail-oriented
Strong ability to multi-task in a fast-paced environment autonomously
Excellent teamwork, written and verbal communications skills
Strong organizational, operational, analytical, and project management skills
Strong ability to represent and communicate data-driven analysis to various departments
Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills
Education: BA/BS in marketing is preferred
Working knowledge of HTML - WebMD is an Equal Opportunity Employer
Similar Jobs
WebFX
Harrisburg, Pennsylvania, United States (On-Site)
• 3 Months ago
Dun & Bradstreet
Jacksonville, Florida, United States (On-Site)
• 4 Months ago
Bangkok, Bangkok, Thailand (On-Site)
• 7 Months ago
HP
Illinois, United States (Remote)
• 2 Weeks ago
ByteDance
Pasig, Metro Manila, Philippines (On-Site)
• 3 Months ago
Get notifed when new similar jobs are uploaded
Similar Skill Jobs
Zynga
Bengaluru, Karnataka, India (On-Site)
• 1 Month ago
WebFX
Harrisburg, Pennsylvania, United States (On-Site)
• 3 Months ago
PwC
Dublin, County Dublin, Ireland (On-Site)
• 2 Months ago
PwC
Rome, Lazio, Italy (On-Site)
• 4 Months ago
Get notifed when new similar jobs are uploaded
Jobs in Newark, New Jersey, United States
Salesforce
McLean, Virginia, United States (Remote)
• 2 Weeks ago
Dynamics
Washington, District Of Columbia, United States (Hybrid)
• 2 Months ago
Salesforce
McLean, Virginia, United States (On-Site)
• 2 Months ago
The Walt Disney Company
Orlando, Florida, United States (On-Site)
• 6 Days ago
The Walt Disney Company
Bristol, Connecticut, United States (Hybrid)
• 1 Week ago
Next Level Business Services
Petaluma, California, United States (On-Site)
• 3 Months ago
Get notifed when new similar jobs are uploaded
Marketing Jobs
Netflix
Los Angeles, California, United States (On-Site)
• 3 Weeks ago
PwC
Neuilly-sur-Seine, Île-de-France, France (On-Site)
• 4 Months ago
Get notifed when new similar jobs are uploaded
