Sr Channel Partner & Alliances Marketing Manager

Description

Senior Channel Partner & Alliances Marketing Manager

Bangalore, India

The Opportunity: 

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

We are looking for an experienced and driven Senior Channel Partner & Alliances Marketing Manager focused on driving growth and engagement through our strategic partnerships. This role will be pivotal in developing and executing global partner-focused marketing strategies that drive demand, increase brand visibility, and accelerate. This role will focus on developing co-marketing initiatives with our partners to engage the education sector across various regions, and partner closely with alliances to expand our reach and drive revenue growth within these high-impact sectors.

The ideal candidate will have a strong background in channel partner and alliances marketing and the ability to collaborate across multiple global teams to drive marketing success.

Primary responsibilities will include:

• Creating and executing comprehensive channel and alliance marketing strategies that support partner engagement
• Developing co-branded campaigns, materials, and events that align with company objectives and driving demand through the international partner network
• Leading the design, execution, and optimization of partner marketing campaigns, including webinars, email campaigns, joint events, social media, and digital marketing efforts, ensuring localization where necessary
• Fostering strong relationships with key channel partners to understand their regional needs, co-develop marketing initiatives, and ensure the alignment of our global strategies with local market goals
• Building and maintaining strong relationships with key strategic alliances, including technology partners, systems integrators, and resellers. Collaborating with alliance teams to create marketing plans and lead joint go-to-market strategies that drive demand and pipeline growth
• Monitoring and analyzing the performance of partner marketing campaigns, using data-driven insights to refine strategies and improve ROI
• Working with internal teams to create co-branded marketing assets, including whitepapers, case studies, presentations, and more that resonate with educators and decision-makers in the education sector across different countries

The Candidate:

Required skills/qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• At least 8 years of experience in channel or partner marketing, preferably in the EdTech or technology industries
• Proven experience in alliances management, ideally within a technology, SaaS, or enterprise software environment and developing successful marketing programs with channel partners
• Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Proficient in marketing automation tools, CRM systems, and digital marketing platforms
• Exceptional communication, collaboration, and relationship-building skills
• Ability to work in a fast-paced, dynamic environment and manage multiple stakeholders
• Fluency in written and spoken English

Preferred skills/qualifications:

• Experience working with global channel partners and understanding of regional market differences
• Familiarity with content creation for the education sector, including regional adaptations
• Experience in co-marketing or joint marketing initiatives on a global scale

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.