SMB Marketing Manager
Job Summary
Job Description
As the SMB Marketing Manager, you will lead marketing initiatives targeting small and medium-sized businesses. You will develop and implement strategies that drive awareness, demand, and growth for our comprehensive IT solutions—spanning hardware, software, and cloud services. Leverage your B2B marketing expertise and deep understanding of SMB needs to create impactful campaigns that resonate with our audience. Collaborate closely with sales and product teams to ensure alignment and maximize outreach efforts. Your analytical mindset will be essential in measuring campaign effectiveness and optimizing strategies for success.
Must have:
- Conduct in-depth research to identify the unique needs, challenges, and buying behaviors of SMBs across various industries.
- Plan and execute targeted marketing campaigns across digital, email, social media, and events, aimed at generating leads and driving sales growth in the SMB market.
- Collaborate with internal teams to create engaging SMB-specific content, including case studies, whitepapers, blogs, videos, and collateral that showcase the value of our solutions.
- Design and manage lead generation programs targeting SMBs to ensure a consistent flow of high-quality leads.
- Partner closely with the sales team to refine messaging, sales presentations, and enablement tools tailored for the SMB audience.
- Monitor and analyze the performance of SMB marketing programs.
- Lead the creation and optimization of SMB marketing plans, collaborating across teams to customize strategies for local sales and channels.
- Define and gain buy-in for the SMB marketing strategy, ensuring alignment across the organization and effective execution.
Good to have:
- Experience in IT, B2B, or technology sectors, with a focus on the SMB market.
- Comprehensive understanding of the SMB landscape and the technology needs of small to mid-sized businesses.
- Strong knowledge of IT products, including hardware, software, and cloud-based services.
- Experience in digital marketing, encompassing SEO/SEM, social media, and email marketing.
Perks:
- Medical/dental/vision coverage
- Life insurance
- 401(k) plan with matching provision
- Paid time off
8 skills required
Job Details
Description
Company Overview:
When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.
Position Overview:
We are seeking an innovative SMB Marketing Manager to lead our marketing initiatives targeting small and medium-sized businesses. In this pivotal role, you will develop and implement strategies that drive awareness, demand, and growth for our comprehensive IT solutions—spanning hardware, software, and cloud services.
Leveraging your B2B marketing expertise and deep understanding of SMB needs, you will create impactful campaigns that resonate with our audience. Collaborating closely with sales and product teams, you will ensure alignment and maximize outreach efforts. Your analytical mindset will be essential in measuring campaign effectiveness and optimizing strategies for success.
What you’ll do as the SMB Marketing Manager:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Conduct in-depth research to identify the unique needs, challenges, and buying behaviors of SMBs across various industries. Leverage insights to tailor marketing strategies effectively.
- Plan and execute targeted marketing campaigns across digital, email, social media, and events, aimed at generating leads and driving sales growth in the SMB market.
- Collaborate with internal teams to create engaging SMB-specific content, including case studies, whitepapers, blogs, videos, and collateral that showcase the value of our solutions.
- Design and manage lead generation programs targeting SMBs to ensure a consistent flow of high-quality leads. Implement nurturing strategies to guide prospects through the sales funnel.
- Partner closely with the sales team to refine messaging, sales presentations, and enablement tools tailored for the SMB audience.
- Collaborate with key vendor partners to align marketing initiatives and develop co-marketing campaigns that drive awareness and adoption of IT solutions in the SMB sector.
- Monitor and analyze the performance of SMB marketing programs. Track key metrics such as lead generation, conversion rates, and ROI, providing actionable insights to optimize future campaigns.
- Lead the creation and optimization of SMB marketing plans, collaborating across teams to customize strategies for local sales and channels.
- Work with marketing operations and partners to implement targeted lead and demand generation campaigns.
- Define and gain buy-in for the SMB marketing strategy, ensuring alignment across the organization and effective execution.
- Enhance SMB revenue and market share by developing innovative solutions that engage and motivate partners.
- Monitor marketing ROI and digital tagging, while managing lead routing.
- Create and implement strategies for partner targeting and recruitment to boost engagement.
What you will bring to the team:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of marketing experience, preferably in IT, B2B, or technology sectors, with a focus on the SMB market.
- Proven track record of developing and executing successful marketing campaigns targeting SMBs.
- Comprehensive understanding of the SMB landscape and the technology needs of small to mid-sized businesses.
- Strong knowledge of IT products, including hardware, software, and cloud-based services.
- Experience in digital marketing, encompassing SEO/SEM, social media, and email marketing.
- Exceptional project management skills, with the capacity to handle multiple campaigns simultaneously.
- Excellent communication and collaboration abilities, fostering cross-functional teamwork.
- Proficiency in CRM (D365) and marketing automation tools (e.g., HubSpot, Wrike).
- Analytical mindset with the capability to interpret data and optimize marketing strategies effectively.
- Travel may be required as needed
#LI-KS1
#LI-Remote
Zones offers a comprehensive Benefits package
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.
At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.
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