Senior Media Buyer
Job Summary
Job Description
As a Senior Media Buyer at Eneba, you will lead in-depth analysis of Meta campaign performance, bringing innovative strategies to boost ROI. You'll manage large budgets ($10k+ daily), focusing on app growth and delivering performance reports on CAC, LTV, and ROI. Responsibilities include collaborating with creative teams, testing landing pages, staying ahead of industry trends, and mentoring junior team members. Proven success in Meta app campaigns (TikTok experience is a bonus) and expertise in Meta's performance metrics and mobile attribution platforms are crucial. You'll need strong analytical and decision-making skills, a collaborative mindset, and the ability to lead strategic pivots.
Must have:
- 3+ years in paid media with proven success in Meta app campaigns
- Manage large budgets ($10k+ daily) and deliver measurable results
- Expertise in Meta's performance metrics and mobile attribution platforms
- Strong analytical skills and decision-making abilities
- Experience mentoring junior team members
Good to have:
- TikTok experience
Perks:
- Employee Stock Options program
- Various bonus systems
- Paid volunteering opportunities
- Work location of your choice
- Personal and professional growth opportunities
4 skills required
Job Details
About Eneba
We’re building an open, safe and sustainable marketplace for the gamers of today and tomorrow. Our marketplace supports more than 10m+ active users (and growing fast!), provides a level of trust, safety and market accessibility unparalleled to none. We’re proud of what we’ve accomplished in such a short time and look forward to sharing this journey with you. Join us as we continue to scale, diversify our portfolio, and grow with the evolving community of gamers.
About your team
We are the Marketing Team. We are driving growth in a sustainable way with the aim to become the leading marketplace for gamers. We obsess over merging data-driven optimization, entertainment and creativity. None of our day-to-day activities could do without either of those, as we build the strong, fun, and trustworthy brand that is Eneba. Gamers are fast adopters, and we move even faster to create deep-rooted and long-lasting relationships with our users. We’re inspired by our community and we do our best to continuously deliver on the goal of building and bringing all local gaming communities under one global roof.
Responsibilities
- Lead in-depth analysis of campaign performance in Meta by segmenting data and using analytic tools to provide insightful, data-driven reports and direction.
- Bring innovative ideas and strategies to the table.
- Lead Meta ad campaigns for app growth, focusing on testing, scaling, optimization, and delivering insights to boost ROI and results.
- Manage large budgets (minimum $10k daily) with a relentless focus on achieving financial targets and campaign efficiency.
- Deliver clear feedback and precise performance reports on CAC, LTV, and ROI to align teams and drive actionable outcomes.
- Exhibit strong decision-making skills and work autonomously while maintaining a collaborative mindset for team projects.
- Collaborate with performance creative to develop high-performing ads, improving current concepts based on performance data.
- Propose, test, and iterate on landing page ideas to enhance user acquisition and conversion rates.
- Stay ahead of industry trends, identify growth opportunities, and implement cutting-edge strategies.
- Lead strategic pivots when necessary, adapting to rapid changes while maintaining a focus on measurable impact.
- Mentor and lead lower seniority team members, fostering their growth and development.
Requirements
- 3+ years in paid media with proven success in app campaigns on Meta (TikTok experience is a bonus).
- Expertise in strategizing, planning, and achieving defined goals in a timely manner.
- Track record of managing large budgets (minimum $10k daily) and delivering measurable results in Tier 1 countries.
- Expertise in Meta’s and mobile attribution platforms (AppsFlyer, Singular or similar) performance metrics, optimization setups, and event tracking.
- Hands-on experience creating, executing, and refining strategies that achieve key goals.
- Strong analytical skills with the ability to turn data into impactful decisions.
- Proof of record of working with creative teams to improve campaign performance.
- Critical thinking skills with the ability to pivot decisions when needed.
- Experience in mentoring and leading junior team members.
- Team player with excellent communication skills, able to work cross-functionally.
What it’s like to work at Eneba
*Opportunity to join our Employee Stock Options program.
*Opportunity to help scale a unique product.
*Various bonus systems: performance-based, referral, additional paid leave, personal learning budget.
*Paid volunteering opportunities.
*Work location of your choice: office, remote, opportunity to work and travel.
*Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.
*Please attach CV's in English.
*To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice
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