Senior Marketing Manager

*Location:* Kinshasa, DR Congo

*Industry:* Amusement & Leisure

*Job Summary:*

The Marketing Manager will develop and execute strategic marketing plans to attract potential customers and retain existing ones. This role requires strong market trend analysis, data interpretation, and project management skills.

*Key Responsibilities:*

- Develop and implement marketing strategies to increase brand awareness and market share.

- Oversee marketing campaigns across digital, print, and social media channels.

- Conduct market research and monitor competitors.

- Manage the marketing budget for cost-effective activities.

- Coordinate with sales and product development to align strategies.

- Analyze and report on campaign performance, using data to optimize future efforts.

- Lead and mentor the marketing team.

- Maintain media vendor relationships and ensure brand consistency.

- Stay updated on marketing trends and best practices.

*Qualifications:*

- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).

- Proven experience as a Marketing Manager or similar role.

- Strong understanding of digital marketing tools and strategies.

- Excellent analytical, project management, and communication skills.

- Proficiency in marketing software (e.g., CRM, SEO tools, Google Analytics).

- Creative thinking and ability to innovate marketing strategies.

- Ability to manage multiple projects in a fast-paced environment.