Senior Director, Global Media Strategy

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

• Manage a team of strategists who build brand, engagement, and performance  media plans across search, social, display, video, native and mobile platforms.
• Translate the goals of integrated initiatives into digital goals and put together supporting media strategies.
• Collaborate with business stakeholders and channel leads to ensure tight integration of engagement media plans with global direct response strategy.
• Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. Contribute to campaign analytics and insights development.

• Strong familiarity with relevant Tech B2B media vendors and experience building brand, engagement, and performance focused media plans.
• Experience collecting/interpreting data from a variety of media platforms (Google Analytics, Doubleclick Campaign Manager, YouTube, etc.) to make solid business recommendations.
• Strong project management skills and attention to detail.
• Experience leading digital advertising strategy and execution across a variety of digital platforms.
• Strong excel skills required, Tableau skills a plus.

• 10+ years in a role responsible for digital media planning.
• Experience managing a team of 10+
• Agency media experience
• Proven track record of building and executing successful cross-platform media plans at an enterprise company.

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