Marketing Salesforce Specialist

Nasdaq is seeking a data-oriented Marketing Salesforce Specialist to join our European Market Services team. This position will play a vital role in our Lead to Cash lifecycle by ensuring seamless collaboration between Marketing and Sales teams through our best-in-class technology. This role will work closely with the Marketing team on funnel management, lead quality analytics, and pipeline reporting. The ideal candidate will possess a strong understanding of SalesTech and MarTech platforms including Salesforce and Marketo.

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In this role you will:

• Collaborate with the Nasdaq Sales Tech and MarTech teams to ensure proper utilization of Salesforce and Marketo platforms. Act as a Subject Matter Expert to the business unit on these platforms.
• Report and analyse marketing campaign effectiveness and ROI including channel and offer effectiveness by account and role.
• Build and maintain lead and opportunity dashboards in Salesforce for leadership, focused on marketing effectiveness and overall pipeline.
• Develop and recommend lead funnel strategies to optimize lead to opportunity conversion and sales processes based on data trends.
• Coordinate across all of Nasdaq’s technology offerings, the team – working with the enterprise analytics and automation functions – to standardize, unify and improve metrics already tracked (MQL creation, SQL conversion rates, campaign ROI, pipeline creation, revenue creation).
• Assist in the segmentation and targeting of audiences for marketing campaigns, whilst maintaining and ensuring data accuracy, integrity and consistency within Salesforce and Marketo.

Who are we looking for:

• Bachelor’s degree or equivalent
• Minimum 4 years of experience in Salesforce
• Proficiency with Salesforce CRM reporting and marketing automation platforms.
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
• Possess strong project management and organizational skills. 
• Excellent problem-solving skills and attention to detail.
• Be a curious and motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals.
• Experience with data visualization tools such as Tableau or Power BI.
• Understanding of marketing principles and best practices.
• Ability to adapt to changing priorities and work in a fast-paced environment.

What we offer:

• Monthly base salary starting from 2700 to 3300 EUR gross based on your experience

• Annual monetary bonus
• Vesting Nasdaq Restricted Stock Units (RSU) for all employees
• Employee Stock Purchase Program Nasdaq stocks with a discount
• III pillar pension plan with additional contribution from Nasdaq
• Flexible health Insurance program
• Additional paid leave days after 2 years of working at Nasdaq
• Flex day program (6 days a year)
• Internal mentorship program – get a mentor or become one
• Opportunities to grow horizontally or vertically in the organization
• Wide selection of online learning resources, e.g Udemy, O‘Reilly

Does this sound like you?

This is a full-time permanent position located in Vilnius. The company allows the flexibility to work half a week on-site and remotely (Hybrid model). As the selection and interview process is ongoing, please submit your application in English as soon as possible. A valid work permit for the EU is required.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.