Senior CRM Manager- Monopoly GO!
Job Summary
Job Description
Scopely seeks a Senior CRM Campaign Manager for its Monopoly GO! team in Tel Aviv (hybrid). Responsibilities include executing CRM plans, implementing and optimizing CRM content and features, working with cross-functional teams (Product Managers, Developers, Marketing), ensuring campaign quality and accuracy. Specific tasks involve setting up push notifications and email marketing campaigns using internal tools and Liquid Code, implementing player journeys (reactivation, onboarding), optimizing CRM features to boost retention and revenue, and leveraging data insights for campaign refinement. The ideal candidate possesses strong analytical skills, detail-orientation, proficiency in HTML/Liquid Code, experience with CRM tools (Braze, Optimove, etc.), email template builders (Stripo, MailChimp), and excellent communication skills.
Must have:
- Execute CRM plans and optimize features
- Proficiency in HTML/Liquid Code
- Experience with CRM & email tools
- Strong analytical & communication skills
- Data-driven decision making
- Collaboration with cross-functional teams
7 skills required
Job Details
Description
Scopely is looking for a Senior CRM Campaign Manager to serve on and elevate our new casual game, Monopoly GO! team in Tel-Aviv on an hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The Monopoly GO! team is one of our key franchises and has just become one of Scopely’s largest games. The teams sit globally, with the bulk of their members located throughout Spain and the US.
What You Will Do
As a Technical CRM Manager for MONOPOLY GO!, your primary focus will be to execute CRM plans by implementing and optimizing all CRM content and features in our tools. You will work closely with cross-functional teams, including CRM Campaign Managers, Product Managers, Developers, and Marketing, to bring campaign plans to life. Additionally, through QA processes, you will ensure the quality and accuracy of campaigns and features, ensuring seamless execution and alignment with our strategy.
As a Technical CRM Manager for MONOPOLY GO!, your primary focus will be to execute CRM plans by implementing and optimizing all CRM content and features in our tools. You will work closely with cross-functional teams, including CRM Campaign Managers, Product Managers, Developers, and Marketing, to bring campaign plans to life. Additionally, through QA processes, you will ensure the quality and accuracy of campaigns and features, ensuring seamless execution and alignment with our strategy.
- Push Notifications Setup:
-Build and configure all push notifications using internal tools based on team-defined plans to support the LiveOps calendar, Lifecycle journeys, and more
-Utilize Liquid Code to add personalization and enhance the relevancy of push notification messaging - Email Marketing Setup:
-Build and configure all email marketing campaigns using internal tools based on team-defined plans to support the LiveOps calendar, Lifecycle journeys, and more
-Design innovative and engaging HTML email templates using the Stripo Drag & Drop tool or manually editing HTML - Player Journey Setup:
Implement dynamic and complex player journeys to support features such as reactivation campaigns and new user onboarding, following predefined plans - CRM Features Optimization:
-Conduct performance optimization for CRM features, such as reactivation campaigns after launch, challenging the economy, segmentation, and content strategy to increase retention and revenue
-Leverage data and insights to refine and enhance CRM campaigns over time
What We're Looking For
- Strong analytical abilities to undertake analysis and make data-driven decisions
- Detail-oriented and a fast learner, with the ability to manage multiple projects simultaneously
- Proficiency in HTML/Liquid Code (BIG ADVANTAGE)
- Experience with CRM tools and platforms (Braze, Optimove, One Signal, or similar).
- Experience with email template builder tools (Stripo, MailChimp, or similar)
- Excellent communication skills, both verbal and written
- A proactive approach to identifying opportunities for improvement and delivering results
- Ability to collaborate effectively with cross-functional teams
At Scopely, we believe in creating a supportive work environment where everyone is treated with respect and inclusivity. We welcome individuals from all backgrounds and are committed to providing equal employment opportunities regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other protected status.
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
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