Product Marketing (Consultant)

The Product Marketing team at Dream11 spearheads all marketing efforts for different product areas, including gameplay, rewards, and new product initiatives. This team blends creativity with data to ensure a seamless communication journey for users. They work closely with product managers, developers, marketing content designers, and writers to develop effective marketing content and execute go-to-market strategies. Your role will involve executing efficient and effective go-to-market campaigns for new and existing products, developing customer retention and acquisition programs, optimizing marketing campaigns through A/B testing and experimentation, partnering with stakeholders to improve consumer touchpoints, monitoring data to improve campaign effectiveness and ROI, and collaborating with external partners to enhance communication efforts.