PR Specialist (m/w/d)

2 Months ago • 2 Years + • Public Relations

Job Summary

Job Description

The PR Specialist will be responsible for developing, presenting, and implementing PR concepts for the German and Swiss markets. This includes managing local PR activities, creating content for audio, TV, and photo productions in Disneyland Paris, planning and executing press events, writing press releases and other materials, and maintaining press contacts. The role requires collaboration with the PR/Social Media department, the European headquarters, and the Disneyland Paris team. Additionally, the specialist will handle influencer relations, responding to press and influencer inquiries, managing budgets, and measuring campaign success. The position is primarily based in Munich with 4 days in the office.
Must have:
  • PR strategy development & implementation
  • Media & influencer relations
  • Content creation (press releases, etc.)
  • Event planning & execution
  • Budget management & reporting
  • Excellent communication & presentation skills
  • German & English fluency
Good to have:
  • French language skills
  • Experience in international companies

Job Details

Job Summary:

Zur Verstärkung unseres PR Teams für Disneypland Paris suchen wir am Standort München einen

PR Specialist (w/m/d)

Wir erwarten eine Bereitschaft, primär (4 Tage) in unserem Büro in München zu arbeiten.

Zu den Aufgaben gehören im Wesentlichen:

  • Eigenständige Entwicklung, Präsentation und Durchführung von PR-Konzepten für den Deutschen und Schweizer Markt, abgeleitet aus der übergeordneten Kommunikationsstrategie und in Absprache mit dem Teamlead Marketing & PR

  • Realisierung aller lokalen PR-Aktivitäten sowie die zugehörige Recherche, Bildauswahl und redaktionellen Inhalte

  • Entwicklung und Umsetzung von bestehenden und neuen Formaten für lokale Audio, TV & Foto-Produktionen in Disneyland Paris inkl. Erstellung von Storyboards

  • Verantwortliche für die Planung und Umsetzung von Presseveranstaltungen vor Ort (z.B. pan-europäische Presseveranstaltungen vor Ort)

  • Organisation von Pressegesprächen

  • Eigenständiges Verfassen von Texten und Korrekturlesen (z.B. Pressetexte, redaktionelle Beiträge, PR-Materialien)

  • Pflege und Ausbau der Pressekontakte

  • Enge Zusammenarbeit mit der PR/Social Media Abteilung der The Walt Disney Company Germany und der europäischen Zentrale sowie dem lokalen Disneyland Paris Team

  • Akquise, Verhandlung, und Briefing von Influencern und Celebrities für europäische Presse Events und lokale Veranstaltungen, sowie Steuerung und Betreuung der Influencer in Disneyland Paris.

  • Beantwortung von Presse- und Influenceranfragen

  • Kontrolle der Kampagnen-Budgets im Rahmen der Gesamt-Budget-Planung in Absprache mit dem Team Lead PR & Marketing

  • Qualitative und quantitative Erfolgsmessung der PR-Aktivitäten

Erforderliche Qualifikationen & Fähigkeiten  

  • Erfolgreich abgeschlossenes Studium mit fachlichem Bezug oder einer vergleichbaren Ausbildung

  • Mehrjährige Berufs­erfahrung in vergleich­barer Position im PR Umfeld eines internationalen Unternehmens oder einer Agentur

  • Gute Kenntnisse über diedDeutsche, österreichische und schweizer Medien- und Influencerlandschaft

  • Sprachliches Geschick und sehr gute Textsicherheit

  • Organisationstalent und Durchsetzungsfähigkeit sowie ein hohes Maß an Proaktivität und Teamorientierung

  • Ganzheitliches und vernetztes Denken sowie eine strukturierte und analytische Arbeitsweise

  • Ausgeprägte Multitasking-Fähigkeiten mit einem hohen Maß an Detailgenauigkeit: Verwaltung mehrerer Projekte und Kampagnen zur gleichen Zeit

  • Exzellente Kommunikations- und Präsentationsfähigkeiten

  • Sicherer Umgang mit den gängigen PC Anwendungen

  • Exzellente Deutsch- und Englischkenntnisse in Wort und Schrift, gute französische Sprachkenntnisse sind von Vorteil

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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