Offline Customer Marketing Manager

2 Months ago • 2 Years + • Marketing • Undisclosed

About the job

Job Description

The Offline Customer Marketing Manager at Logitech will be responsible for developing and executing promotional plans to boost offline regional market performance. This includes collaborating with distributors on market distribution network building, designing and implementing O2O new retail market expansion strategies, and conducting product and sales skills training. The ideal candidate will possess strong planning and strategic understanding, excellent communication skills, and a proven track record of success in offline channel marketing. Responsibilities also include leveraging market insights and platform policies to develop effective marketing campaigns and improve overall company performance.
Must have:
  • 2+ years marketing experience with multi-location retail experience
  • Strong planning & strategic abilities
  • Excellent communication & execution skills
  • Cross-departmental communication & project management
  • Proactive, self-motivated problem-solver
Good to have:
  • Brand offline channel event planning experience
Perks:
  • Comprehensive and competitive benefits
  • Flexible work environment
  • Hybrid work model

Description

罗技对希望通过自己的方式产生积极全球影响的人来说,是一个理想的地方。

团队和角色:

整合营销团队负责线下渠道客户营销工作

您的贡献:

做你自己。保持开放,保持渴求和谦卑,合作,挑战,决定并付诸行动,分享我们对平等和环境保护的热情,这些是您在罗技取得成功所需要的行为和价值观。

在这个角色中,您将:

1. 根据公司策略,制定可以帮助线下区域市场业绩提升的促销活动规划;

2. 负责协助线下经销商进行市场分销网络构建的产品促销方案,以及终端渠道店铺的搭建合作方案;

3. 根据市场的需求和平台政策,进行O2O新零售市场的开拓推进和整体方案设计落地,帮助公司提升业绩;

4. 负责协助各MU进行公司内外部的产品及销售技能培训;

 

关键资格:

您必须为我们的团队带来以下最低技能和经验以被考虑:

1、大学本科及以上学历,2年以上营销策划经验,具备跨区域连锁门店相关经验

2、有较强的策划和策略理解能力,逻辑思维强,脑洞大、有创意,对线下势能有抓热点和借势营销敏锐度

3、具备丰富的用户洞察力,善于从多角度发现、思考问题,具备较强的文案功底和执行能力

4. 善于跨部门沟通,并拥有项目管理的基础经验积累

5、积极乐观、有较强的自我驱动力和解决问题的能力。

优先资格:

有品牌线下渠道活动策划经验优先

在罗技,我们鼓励协作。我们帮助团队进行协作/学习,而不会影响生产力或连续性,因此大部分工作岗位都可以远程办公。我们的混合工作模式允许一些员工远程工作,而其他人在办公场所工作。在这种工作模式中,团队里可能会有部分员工在远程工作,另一部分在办公室工作。

罗技是一个令人惊叹的工作地方,因为这里包容的环境允许员工做自己。作为一家全球公司,我们重视多样性,并接纳我们的不同之处。不符合每一项要求?没问题。如果您认为自己是这个机会的合适候选人,我们强烈建议您申请。我们想要见到您!

我们提供全面和竞争力的福利计划和灵活的工作环境,旨在帮助您现在和将来照顾自己和您所爱的人。我们相信良好的健康意味着不仅在需要时获得医疗护理。罗技的文化鼓励个人实现健康、财务、情感、智力和社交,这样我们每个人都能创造、实现和享受更多并能够支持我们的家庭。我们迫不及待地想在这里告诉您更多信息,但篇幅有限,而且根据地点的不同信息会有所不同。

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About The Company

Welcome to the New Logic of Work. 

No matter what that means to you.


Logitech helps all people pursue their passions and is committed to doing so in a way that is good for people and the planet. We design hardware and software solutions that help businesses thrive and bring people together when working, creating, gaming, and streaming. Brands of Logitech include Logitech, Logitech G, ASTRO Gaming, Streamlabs, Blue Microphones, and Ultimate Ears. 


Learn all about the products designed to empower you to create, play and do the best work of your life. As well as the people who make them. Join the LogiTeam: https://jobs.jobvite.com/logitech/

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