Marketing Lead
About the job
SummaryBy Outscal
- Develop and execute publishing campaign strategies and work with internal teams and partners to follow through in all steps of execution until project analysis
- Be responsible for online marketing campaign strategies to drive acquisition and user revival strategies
- Establish and track KPIs to ensure consistent measurement to improve marketing performance
- Work across multi-functional teams to facilitate creative development, content support and analytics
- Bachelor's degree from a top reputable university
- Proven end to end marketing background with minimum 5 years of working experience in creating and executing marketing campaigns
- Highly creative; able to see the big picture and level up the team's creative ideas, but detailed and meticulous in analysis, tracking, and metrics
- Excellent project management skills; independent in managing and executing projects with experience in leading a project or a team
- Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions.
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
- Highly passionate about games with a good knowledge of the gaming industry in Indonesia; thorough understanding on multiple top game and its latest trend, and can empathize with our most core players (familiarity with First Person Shooter - FPS games will be a plus point)
About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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