Manager, Global Paid Media & Analytics

1 Month ago • 3 Years + • Social Media • ~ $80,000 PA

Job Summary

Job Description

The Manager, Global Paid Media & Analytics at Lionsgate will develop and execute strategic integrated media campaigns across theatrical, home entertainment, and premium video-on-demand releases. Responsibilities include media strategy development using competitive analysis and historical data, reviewing media schedules, managing trafficking across platforms (TV, Digital, Social), collaborating with internal marketing teams, optimizing social & digital campaigns, managing a team, working with external agencies, and overseeing invoicing/budgets. The role requires strong analytical and communication skills, experience in media planning and buying (preferably in the entertainment industry), and proficiency in MS Office, particularly Excel.
Must have:
  • Develop & execute media campaigns
  • Media strategy & planning
  • Analyze media schedules & data
  • Manage trafficking across platforms
  • Collaborate with internal/external teams
  • Budget & invoicing oversight
  • Team management
  • Strong analytical & communication skills
  • 3+ years media agency/industry experience
  • Proficiency in MS Office (Excel)
Perks:
  • Full medical, vision, dental coverage
  • Generous sick days, vacation, holidays, Impact Day
  • 401(k) company matching
  • Tuition reimbursement

Job Details

Job Title:  Manager, Global Paid Media & Analytics

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

Lionsgate has an immediate opening for a Manager, Global Paid Media & Analytics in our Global Paid Media & Analytics department. This position will work with the Executive Director, Global Paid Media & Analytics.

Responsibilities

  • Develop, plan and execute strategic integrated media campaigns for theatrical, home entertainment & premium video on demand across both Segment 1 and Segment 2 releases including Digital/Social, National/Local Television (Broadcast, Cable, Hispanic, etc.), Radio and Outdoor media.
  • Assist in the development of media strategies and plans, utilizing competitive analysis and historical data
  • Review, analyze and provide notes on detailed media schedules – Broadcast, Cable, Local TV, National/Local Radio, Puerto Rico TV/Radio, Digital, Social
  • Assist in developing and executing on-air and radio integrations/sponsorships directly with Radio partners 
  • Manage overall trafficking across all platforms inclusive of TV, Digital, Social, etc. 
  • Work collaboratively with internal theatrical marketing disciplines to align media campaign strategies and efforts with larger marketing campaign 
  • Lead, with Director’s oversight, reporting feedback to optimize social & digital campaigns during media flights 
  • Manage & grow Media Coordinator 
  • Work collaboratively with external media agencies and partners to effectively execute media campaigns
  • Help oversee overall invoicing process and keeping track of budgets  
  • Provide support to the Media team as needed

Qualifications and Skills

  • BA/BS Required
  • Ability to perform media math calculations
  • Strong written and verbal communication skills
  • Ability to learn quickly and work well under pressure
  • Ability to prioritize many different projects simultaneously
  • Accuracy, attention to detail
  • Ability to thrive in a fast paced work environment and follow department protocol
  • Minimum of 3+ years of experience working at a media agency and/or relevant industry experience (preferably entertainment industry experience)
  • Experience managing a person/small team preferred
  • Strong mathematical and analytical abilities
  • Strong proficiency in MS Office required, specifically experience in creating detailed spreadsheets using Excel

About the Company

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.

Business Unit Overview

Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
 
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

Compensation

$80,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.  


Nearest Major Market: Los Angeles

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