Lead, FC Franchise Activation - LATAM at Electronic Arts in Mexico City, Mexico City, Mexico | All levels Experience

Description & Requirements

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

The Lead, EA SPORTS FC Franchise Activation - LATAM will develop and deliver innovative integrated marketing campaigns and activations for EA SPORTS FC in Latin America, partnering with the biggest football leagues/clubs in the region to achieve our brand and business objectives.

Responsibilities:

Develop and deliver innovative integrated marketing campaigns and activations in Latin America for the EA SPORTS FC portfolio of products (HD, Mobile, and more).
Activate contractual rights with local football partners to service our global campaign and local business needs.
Create award-winning marketing activations that connect with fans in LATAM and deliver against campaign and commercial objectives.
Through market research and analysis, uncover unique, cultural insights of the region and apply them to local go-to-market plans.
Manage and allocate the annual FC activation budget for Latin America.

Qualifications:

Deep knowledge and understanding of football culture in Latin American, specifically Mexico and South America.
Experience developing and executing integrated brand marketing campaigns and activations in Latin America, ideally for a leading sports brand or organization.
Experience partnering with football leagues and/or clubs to deliver marketing activations.
Knowledge of EA SPORTS FC’s brand and portfolio of products
Demonstrated experience in market and consumer analysis with a track record of leveraging insights to inform marketing plans.
Experience managing activations with athletes, influencers, clubs, and agencies.
Proven track record of effectively working both independently and cross-functionally within globally matrixed organizations, driving alignment and outcomes with internal business partners and teams.

Take your career to the next level – apply today!

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

About The Company

Electronic Arts

123 Active Jobs

We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.

View All Jobs