Lead, FC Franchise Activation - LATAM

The Lead, EA SPORTS FC Franchise Activation - LATAM will develop and deliver innovative integrated marketing campaigns and activations for EA SPORTS FC in Latin America, partnering with the biggest football leagues/clubs in the region to achieve our brand and business objectives.

Responsibilities:

• Develop and deliver innovative integrated marketing campaigns and activations in Latin America for the EA SPORTS FC portfolio of products (HD, Mobile, and more).

• Activate contractual rights with local football partners to service our global campaign and local business needs.

• Create award-winning marketing activations that connect with fans in LATAM and deliver against campaign and commercial objectives.

• Through market research and analysis, uncover unique, cultural insights of the region and apply them to local go-to-market plans.

• Manage and allocate the annual FC activation budget for Latin America.

Qualifications:

• Deep knowledge and understanding of football culture in Latin American, specifically Mexico and South America.

• Experience developing and executing integrated brand marketing campaigns and activations in Latin America, ideally for a leading sports brand or organization.

• Experience partnering with football leagues and/or clubs to deliver marketing activations.

• Knowledge of EA SPORTS FC’s brand and portfolio of products

• Demonstrated experience in market and consumer analysis with a track record of leveraging insights to inform marketing plans. 

• Experience managing activations with athletes, influencers, clubs, and agencies.

• Proven track record of effectively working both independently and cross-functionally within globally matrixed organizations, driving alignment and outcomes with internal business partners and teams.

Take your career to the next level – apply today!